Performance, Not Efficiency, on Display at Detroit Auto Show

PBS' Hari Sreenivasan and guests share impressions of the North American Auto Show held in Detroit last week. Trucks and luxury cars were the focus, not electric and super-efficient vehicles. Debate on fuel efficiency standards is predicted in 2017.

2 minute read

January 20, 2014, 8:00 AM PST

By Irvin Dawid


What a change from last year's auto show that highlighted the new electric vehicles! Moderator Hari Sreenivasan notes that "there was such a push a few years ago about these small vehicles, these more efficient vehicles. And here we are rolling out trucks. They might be lighter, but they're still big trucks."

Guest Karl Brauer of Kelley Blue Book explains that "we have got technology now that is making trucks and SUVs get the kind of mileage that economy cars used to get. I think that is one of the things that you have to keep in mind when you look at the horsepower numbers and the performance numbers these cars are getting;" yet he also reflected on the different focus of this year's North American International Auto Show.

And it really was interesting to walk through the show...this year and see almost nothing...about...alternative, super-high-fuel-efficiency technologies. It was really more about performance and capability.

However, Dan Neil, auto columnist of The Wall Street Journal notes one exception, though fittingly in a truck.

The Ford F-150 is being built out of aluminum. This is a radical and risky step forward for the company that makes the most popular vehicle in America for 32 years running. I mean, they sold three-quarters-of-a-million of these trucks last year. They are going to make it out of aluminum. And it's going to save, on average, they estimate three miles per gallon.

His colleague, Joseph B. White, the Journal's Detroit Bureau Chief, explains one of the factors behind the performance focus, and what it portends for meeting the EPA's rigorous fuel efficiency standards

What changed? The shale oil revolution has sidelined worries that we are condemned to an endless upward spiral in pump prices. In response, car makers are dialing down efforts to persuade mainstream consumers to embrace electric cars, and instead are racing to develop technology and materials that allow them to offer large, comfortable and fast vehicles that are more efficient.

Consequently, "(t)rucks accounted for more than half of all light vehicles sold in the U.S. last year, a reversal from the prior year. The shift coincided with lower fuel prices," he adds.

Cheap, abundant oil resulting in what Dan Neil called "moderate fuel price pressures" will culminate in "a new and intense debate over federal fuel economy regulations leading up to a 2017 review of whether the regulation calling for a 54.5 mpg fleet in 2025 make sense," according to White.

Thursday, January 16, 2014 in PBS NewsHour

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Large Walmart store with empty parking lot.

How Smaller Supermarkets Could Transform American Communities

Bigger is not always better.

January 2, 2025 - Marcelo Remond

Large brutalist building and skyscrapers viewed from middle of wide street in downtown Houston, Texas.

Research Links Urban Design and Human Happiness

An emerging field of ‘neuroarchitectural’ research is revealing how building facades and urban design impact the human brain and body.

January 3, 2025 - Wired

Pedestrians in a busy city intersection with a cirty bus passing behind them.

Save Lives on Our Roads Using the Safe System Approach

Prioritizing safety and committing to the SSA framework can make a big impact in the effort to reduce traffic fatalities.

January 1, 2025 - Beth Wemple

"Danger Extreme Fire Hazard" sign on street sign post below "No Parking" sign.

Rising Temperatures and the Escalating Wildfire Crisis

Rising global temperatures driven by climate change are intensifying and prolonging wildfire seasons worldwide, necessitating improved forest management, public awareness, and urgent action to reduce fossil fuel emissions.

January 12 - DW.com

Minneapolis, Minnesota skyline with river and bridge in foreground.

Looking Back on 60 Years of Land Development in the Twin Cities

In 1960, about 12 percent of the Twin Cities metro's land was already developed. By 2020, about 34 percent had been developed. Many factors influenced how the region has changed since 1960.

January 12 - Metropolitan Council: Metro Update

New Haven, Connecticut downtown skyline with fall foliage in foreground.

New Haven Reaches for Reinvention Amidst Failures of Urban Renewal

Seeking recovery from decades of failed urban renewal projects, New Haven rings in the new year by continuing a series of small-scale urban planning initiatives to reinvent its municipal spaces. 

January 12 - Governing Magazine

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.