Performance, Not Efficiency, on Display at Detroit Auto Show

PBS' Hari Sreenivasan and guests share impressions of the North American Auto Show held in Detroit last week. Trucks and luxury cars were the focus, not electric and super-efficient vehicles. Debate on fuel efficiency standards is predicted in 2017.

2 minute read

January 20, 2014, 8:00 AM PST

By Irvin Dawid


What a change from last year's auto show that highlighted the new electric vehicles! Moderator Hari Sreenivasan notes that "there was such a push a few years ago about these small vehicles, these more efficient vehicles. And here we are rolling out trucks. They might be lighter, but they're still big trucks."

Guest Karl Brauer of Kelley Blue Book explains that "we have got technology now that is making trucks and SUVs get the kind of mileage that economy cars used to get. I think that is one of the things that you have to keep in mind when you look at the horsepower numbers and the performance numbers these cars are getting;" yet he also reflected on the different focus of this year's North American International Auto Show.

And it really was interesting to walk through the show...this year and see almost nothing...about...alternative, super-high-fuel-efficiency technologies. It was really more about performance and capability.

However, Dan Neil, auto columnist of The Wall Street Journal notes one exception, though fittingly in a truck.

The Ford F-150 is being built out of aluminum. This is a radical and risky step forward for the company that makes the most popular vehicle in America for 32 years running. I mean, they sold three-quarters-of-a-million of these trucks last year. They are going to make it out of aluminum. And it's going to save, on average, they estimate three miles per gallon.

His colleague, Joseph B. White, the Journal's Detroit Bureau Chief, explains one of the factors behind the performance focus, and what it portends for meeting the EPA's rigorous fuel efficiency standards

What changed? The shale oil revolution has sidelined worries that we are condemned to an endless upward spiral in pump prices. In response, car makers are dialing down efforts to persuade mainstream consumers to embrace electric cars, and instead are racing to develop technology and materials that allow them to offer large, comfortable and fast vehicles that are more efficient.

Consequently, "(t)rucks accounted for more than half of all light vehicles sold in the U.S. last year, a reversal from the prior year. The shift coincided with lower fuel prices," he adds.

Cheap, abundant oil resulting in what Dan Neil called "moderate fuel price pressures" will culminate in "a new and intense debate over federal fuel economy regulations leading up to a 2017 review of whether the regulation calling for a 54.5 mpg fleet in 2025 make sense," according to White.

Thursday, January 16, 2014 in PBS NewsHour

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Color-coded map of labor & delivery departments and losses in United States.

The States Losing Rural Delivery Rooms at an Alarming Pace

In some states, as few as 9% of rural hospitals still deliver babies. As a result, rising pre-term births, no adequate pre-term care and "harrowing" close calls are a growing reality.

June 15 - Maine Morning Star

Street scene in Kathmandu, Nepal with yellow minibuses and other traffic.

The Small South Asian Republic Going all in on EVs

Thanks to one simple policy change less than five years ago, 65% of new cars in this Himalayan country are now electric.

June 15 - Fast Company

Bike lane in Washington D.C. protected by low concrete barriers.

DC Backpedals on Bike Lane Protection, Swaps Barriers for Paint

Citing aesthetic concerns, the city is removing the concrete barriers and flexposts that once separated Arizona Avenue cyclists from motor vehicles.

June 15 - The Washington Post