Developer's Ballot Box Planning Would Allow Suburban Development at Ferry Terminal

A June 7 ballot measure in Richmond, California would permit 59 single family homes to be built on a 5-acre bayfront lot within walking distance to a future ferry landing for San Francisco service. The site is zoned for high-density housing.

3 minute read

June 4, 2016, 7:00 AM PDT

By Irvin Dawid


East Brother Light Station

Naaman Abreu / Shutterstock

Developer and landowner Richard Poe, founder of Virtual Development Corporation, opposes building high-density apartments on his property, so he has qualified an initiative, "Riveria Project" (Measure N) to get voter approval on Tuesday to permit the low density project to bypass Richmond's general plan.

The measure "is the focus of a fierce political battle over how much housing will get built in the East Bay city" of 107,000, writes Rachel Swan, who covers Oakland and the surrounding East Bay cities for the San Francisco Chronicle. Richmond is in Contra Costa County.

Poe’s Measure N would loosen the city’s general plan that calls for high-density apartments and office buildings near transit corridors so that his project could sail through.

The Richmond ferry terminal, to be built by the San Francisco Bay Area Water Emergency Transportation Authority (WETA), is scheduled to open in 2018. The limited service to and from San Francisco, approved by WETA in March 2015, will be subsidized by the Contra Costa Transportation Authority (CCTA) and the City of Richmond.

“The development he’s proposed is totally inappropriate,” said Mayor Tom Butt, who has donated $2,500 to defeat Measure N. “It’s basically a suburban, almost rural project in an area that should be focused on high-intensity building.”

"The measure calls for altering the city's general plan — a document that took years of work and reflects the input of thousands of Richmond residents — to suit Poe's desires," wrote John Geluardi for the East Bay Express on Nov. 11, 2015 when Poe announced his intention to bypass the city approval process and gather signatures.

For decades, large, dense developments have bypassed Richmond, while cities like San Francisco, Oakland, Emeryville, and Berkeley have undergone revenue-generating building booms. That's why the Richmond general plan designated Poe's five-acre site as "high intensity mixed use" and zoned the site for structures of up to 135 feet and residential density of up to 625 units. But Poe wants to build 59 expensive, single-family homes with a maximum height of 35 feet.

Poe's activism didn't stop with Measure N. He also qualified Measure O for Tuesday's ballot which would limit the pay of the city manager. Mayor Butt opined in The Richmond Standard that the measure was done as an act of "collateral spite towards City staff who did not embrace his project."

Also on the June 7 ballot in the Bay Area is the first 9-county regional measure, AA, that calls for an annual $12 parcel tax for wetland restoration that would also mitigate coastal flooding and sea level rise.

Correspondent's notes: The Chronicle article may not be accessible without subscription. Please click on East Bay Express and The Richmond Standard for more information on the two measures.

In addition to above links to Ballotpedia, see the city of Richmond webpage for June 7 ballot measures and potential Nov. 8 ballot measures.

Monday, May 23, 2016 in San Francisco Chronicle

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Close-up of "Apartment for rent" sign in red text on black background in front of blurred building

Trump Administration Could Effectively End Housing Voucher Program

Federal officials are eyeing major cuts to the Section 8 program that helps millions of low-income households pay rent.

April 21, 2025 - Housing Wire

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 30, 2025 - Diana Ionescu

Close-up on Canadian flag with Canada Parliament building blurred in background.

Canada vs. Kamala: Whose Liberal Housing Platform Comes Out on Top?

As Canada votes for a new Prime Minister, what can America learn from the leading liberal candidate of its neighbor to the north?

April 28, 2025 - Benjamin Schneider

Washington

Washington State’s Parking Reform Law Could Unlock ‘Countless’ Acres for New Housing

A law that limits how much parking cities can require for residential amd commercial developments could lead to a construction boom.

May 1 - Streetsblog USA

Bluebird sitting on branch of green bush.

Wildlife Rebounds After the Eaton Fire

Following the devastation of the Eaton Fire, the return of wildlife and the regrowth of native plants are offering powerful signs of resilience and renewal.

May 1 - AP News

1984 Olympics

LA to Replace Inglewood Light Rail Project With Bus Shuttles

LA Metro says the change is in response to community engagement and that the new design will be ready before the 2028 Olympic Games.

May 1 - Newsweek

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.