Billboard Highlights LA’s Pedestrian Safety Crisis

A billboard in support of a Los Angeles road safety ballot measure draws attention to a startling fact: “In 2022, more pedestrians died on Vermont Ave. than in the state of Vermont.” Eliza Relman explains the campaign in Business Insider.

The billboard urges Angelenos to vote Yes on Measure HLA, which would force the city to implement its 2015 Mobility Plan and aggressively step up its efforts to build more dedicated bike and bus lanes.

Relman notes that “Traffic accidents are the leading cause of death for kids in Los Angeles. More people are killed in traffic accidents in LA than in any other city in the US — and things are headed in the wrong direction.” Across the country, traffic fatalities have been rising for more than a decade, with pedestrian deaths up 77 percent since 2010.