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Proposed High-Rise in San Jose Claims Coronavirus Friendliness

The public relations and marketing messaging of the new normal.
June 30, 2020, 8am PDT | James Brasuell | @CasualBrasuell
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Downtown San Jose
The Almaden Boulevard Tower is proposed for a location in Downtown San Jose currently occupied by a surface parking lot.

"A dramatic new office tower is being eyed in downtown San Jose, a highrise that would be crafted with elements that contain safety features and amenities for the coronavirus era," reports George Avalos. 

J.P. DiNapoli Cos. is the developer for the proposed 20-story tower, planned for a transit-proximate location in Downtown San Jose. "Gensler, a top architectural firm, would total 781,000 square feet and include six terraces for gatherings, recreation, and dining at a choice spot in downtown San Jose," according to Avalos. 

"The coronavirus-era features in the building include an ultra-flexible and touchless entry area that can accommodate multiple tenant lobbies," adds Avalos. "Interconnecting staircases within a tenant’s space and access to fresh air through outdoor areas will also be featured. Plus, a combination of centralized and decentralized building systems is expected to allow for flexible ventilation and new air filtration."

More information on the history of the parcel and the developer is available in a separate article by Marlize van Romburgh.

Full Story:
Published on Monday, June 29, 2020 in The Mercury News
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