When the Rush to Redevelop a Transit-Adjacent Parcel Spells Missed Opportunity

Haddon Township, a suburb of Philadelphia located in New Jersey, might have been so relieved to finally close a deal on a long-disputed redevelopment project that it neglected the immense potential of the opportunity.

1 minute read

October 21, 2015, 11:00 AM PDT

By James Brasuell @CasualBrasuell


Kevin Riordan reports on the larger significance of a recently project approval in Haddon Township in New Jersey, just outside of Philadelphia. According to Riordan, "Cutting-edge concepts like [transit villages and urbanism] are being brushed aside in Haddon Township, where the Planning Board Monday unanimously approved an old-fashioned, suburban-style apartment complex for downtown."

Developer Fieldstone Associates will spend $52 million to build a 252-unit rental complex, comprising seven buildings and including 373 parking spaces. The new development will rise on a formerly weedy lot on the Haddon Avenue corridor, adjacent to the Westmont PATCO station. The site has been the subject of redevelopment scrutiny, with all of the planning and litigation that comes with it, for over a decade.

Playing both the role of reporter and critic, Riordan, however, writes to lament what might have been. "Though the project will bring several hundred residents to the business district, it seems unlikely to capitalize on the full potential of Haddon Avenue's biggest and best-ever redevelopment opportunity - and unlikely to help make Westmont's long, somewhat jumbled, and thoroughly car-centric main street more of a destination." The article includes more details about the approved development and Riordan's opinion, echoed by members of the public that the development should be chalked up as a missed opportunity.

Monday, October 19, 2015 in The Philadelphia Inquirer

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

November 11, 2026 - Zachary Whalen

A road in north eastern Nebraska with power lines on either side, and grassy fields.

Eastern Nebraska is running out of electricity

Data centers and electrification are straining eastern Nebraska’s grid, throttling economic development.

November 6, 2026 - Grist

People walking in downtown St. Louis, walking past shops.

Move over, LA: St. Louis gears up for Olympics, invests millions in downtown redevelopment

The Missouri city will host the 2028 Olympic soccer group stage and knockout matches.

November 1, 2026 - Smart Cities Dive

Construction in Dallas. An aerial shot of a wooden frame of an apartment building.

Dallas releases zoning code overhaul to officials

The drafted overhaul is over 400 pages long.

November 11 - Dallas Morning News

Canal street, where pedestrians are packed shoulder to shoulder.

NYC renovations for dangerous, ‘mercilessly crammed’ street delayed until 2027

Construction was supposed to begin this fall.

November 11 - Gothamist

A rendering of Midway Rising that shows people mingling in a green space between apartment buildings.

San Diego’s Midway Rising project gets greenlight from city council

The project looks to become the largest affordable housing development in California's history.

November 11 - KPBS

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.