Monkey Parking is Monkey Business, Warns San Francisco City Attorney

A "cease-and-desist letter" was sent June 23 to MonkeyParking, a Rome-based tech startup that developed and markets an app that allows motorists to auction public parking spaces beginning at $5. The city attorney demanded shut-down by July 11.

2 minute read

June 25, 2014, 8:00 AM PDT

By Irvin Dawid


San Francisco Parking

Moreno Novello / Shutterstock

City Attorney Dennis Herrera promised MonkeyParking a lawsuit if they don't meet his deadline. He "contends MonkeyParking and two other similar parking startups [ParkModo and Sweetch] also facing legal action have built business models entirely premised on illegal transactions - selling access to part of a public street," writes John Coté. 

Last month we described in more detail how the app functions, and compared it to the public parking program that attempts to achieve the same goal, SFpark.

The parking apps point to the underpricing, or in some cases, no pricing, of valuable parking spaces, even if they are public. In addition, the app can help turn-over spaces, always a goal in parking management, as MonkeyParking CEO previously told the Chronicle: "His company was just a facilitator between those looking for parking spots and those who need some incentive to leave a space," writes Coté.

However, at least one tech company involved in the parking business saw it differently.

"Companies should look to help solve urban living issues through technology, instead of taking advantage of public property or city residents," said Ashley Cummings, co-founder of Carmanation, a San Francisco startup that matches drivers with owners of private parking spaces.

Herrera referenced the marketing of private parking spots in a statement about the three apps captured by Kate Conger of The San Francisco Examiner:

"It's illegal, it puts drivers on the hook for $300 fines, and it creates a predatory private market for public parking spaces that San Franciscans will not tolerate. Worst of all, it encourages drivers to use their mobile devices unsafely — to engage in online bidding wars while driving. People are free to rent out their own private driveways and garage spaces should they choose to do so. But we will not abide businesses that hold hostage on-street public parking spots for their own private profit."

Tuesday, June 24, 2014 in San Francisco Chronicle

courses user

As someone new to the planning field, Planetizen has been the perfect host guiding me into planning and our complex modern challenges. Corey D, Transportation Planner

As someone new to the planning field, Planetizen has been the perfect host guiding me into planning and our complex modern challenges.

Corey D, Transportation Planner

Ready to give your planning career a boost?

View of dense apartment buildings on Seattle waterfront with high-rise buildings in background.

Seattle Legalizes Co-Living

A new state law requires all Washington cities to allow co-living facilities in areas zoned for multifamily housing.

December 1, 2024 - Smart Cities Dive

SunRail passenger train at platform in Poinciana, Florida.

Central Florida’s SunRail Plans Major Expansion

The expanded train line will connect more destinations to the international airport and other important destinations.

November 24, 2024 - Hoodline

Times Square in New York City empty during the Covid-19 pandemic.

NYC Officials Announce Broadway Pedestrianization Project

Two blocks of the marquee street will become mostly car-free public spaces.

December 1, 2024 - StreetsBlog NYC

CLose-up on black and white 25 mph speed limit sign.

Santa Monica Lowers Speed Limits

Posted speed limits will be reduced by 5 miles per hour on dozens of the city’s streets.

December 4 - Streetsblog California

Adult man talking to young woman across wooden garden fence with young girl standing next to him.

For Some, Co-Housing Offers Social and Economic Benefits

Residents of co-living developments say the built-in community helps ease the growing isolation felt by many Americans.

December 4 - NPR

View down San Francisco street with colorful residential buildings and high-rise downtown buildings in distance.

New Map Puts Bay Area Traffic Data in One Place

The Traffic Monitoring site uses community-collected speed and volume data to reveal traffic patterns on local roads.

December 4 - Streetsblog San Francisco

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.