That's How You Promote Better Bus Service

Along with new, improved bus service, Vancouver's TransLink launched some snazzy promotional materials.

1 minute read

July 26, 2019, 5:00 AM PDT

By James Brasuell @CasualBrasuell


"Metro Vancouver will say goodbye to the B-Line and hello to RapidBus," reports Jennifer Saltman.

"On Tuesday, TransLink announced that it will retire the B-Line moniker — except in the case of the 99 B-Line — when it launches five new or upgraded express routes serving 11 Metro Vancouver communities in January 2020," adds Saltman.

"The RapidBus routes will be up to 20 per cent faster than current local service because of bus-only lanes, traffic signal priority, queue jumps at intersections, fewer stops, and all-door boarding on articulated hybrid buses that sport a new green-and-blue colour scheme."

In case you like your bus transit improvement news with a little extra spice, TranksLink also released a series of videos to promote the new branding and service improvements. The video posted above is a high-paced marketing piece, while the video below, while the one below is an explainer video with a little of that ironic tone that at one point was the calling card of a certain massive generation.

Wednesday, July 24, 2019 in Vancouver Sun

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

White Waymo autonomous car driving fast down city street with blurred background at night.

Seattle's Plan for Adopting Driverless Cars

Equity, safety, accessibility and affordability are front of mind as the city prepares for robotaxis and other autonomous vehicles.

30 minutes ago - Smart Cities Dive

Two small wooden one-story homes in Florida with floodwaters at their doors.

As Trump Phases Out FEMA, Is It Time to Flee the Floodplains?

With less federal funding available for disaster relief efforts, the need to relocate at-risk communities is more urgent than ever.

2 hours ago - Governing

People riding bicycles on separated bike trail.

With Protected Lanes, 460% More People Commute by Bike

For those needing more ammo, more data proving what we already knew is here.

4 hours ago - UNM News