Don't Call it a Comeback: Big Cities Are Outlasting Predictions of Demise

As the new world order of working from home and vaccine hesitancy settles in, it's time to reevaluate assumptions from early in the pandemic about the effect of the public health on the economic health of large cities.

2 minute read

October 1, 2021, 5:00 AM PDT

By James Brasuell @CasualBrasuell


People gather on a street with no cars during the L.E.A.F. Festival of Flowers in the Meatpacking District of New York City.

rblmfr / Shutterstock

"Instead of wiping out big cities, remote work seems to be making them even bigger," according to an article by Hillary Hoffower.

Since the outset of the pandemic, predictions of the demise of urban centers have focused on two narratives. One argued that the spread of infection was connected to the population density of urban centers (the death rates in rural areas as compared to urban areas and skyrocketing cases in Alaska would seem to have dispelled that notion, once and for all). The other argued that working from home would gut the commercial spaces of cities—retail and office uses, both.

While the effects of social distancing, new reliance on delivery services, and no longer commuting into central businesses districts during working hours is having an undeniable effect, and certainly not all of it is for the better, Hoffower makes the case that "Citygoers' relationship with the office likely won't change that much, with a day or two working from home and three to four days in the office, and that means big cities won't wither away."

Hoffower cites an interview with Enrico Moretti, "the economist who (literally) wrote the book on superstar cities, published by Bloomberg Opinion in September, to make the case that superstar cities like New York and San Francisco are immune from the effects of the work from home trend.

There's also a growing body of evidence that "the narrative of mass migration bordered on exaggeration," according to Hoffower.

Stephan D. Whitaker, an analyst at the Federal Reserve Bank of Cleveland, said that while migration did increase in many urban neighborhoods, it hasn't been to the extent that would fit the definition of an exodus.

In fact, the urban exodus was more myth than reality, according to a Bank of America Research note from May, which anticipated an economic reopening would spark a return to superstar cities such as New York City and San Francisco "given their status as economic, financial, and cultural centers."

Direct evidence supports these claims. The United States Postal Service data showed that more Manhattanites moved to Brooklyn than anywhere else from March 2020 to February 2021 (hardly an urban exodus). "Zillow's 2021 Consumer Housing Trends Report showed that some changed neighborhoods or cities, 19% moved to a new city within their metro area, and nearly 40% stayed in the same city but switched neighborhoods," adds Hoffower.

The key to the redemption of superstar cities is in the new flexibility offered by working from home, according to the article.

Monday, September 20, 2021 in Business Insider

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