Placemeter Provides New Ways to Measure Traffic

In the ongoing quest to better measure the use of streets by all modes—a new tool could be a game changer for transportation engineers, planners, and advocates alike.

1 minute read

July 11, 2015, 7:00 AM PDT

By James Brasuell @CasualBrasuell


Tanya Snyder reports: "A new digital tool called Placemeter aims to measure streets at a much more fine-grained level, analyzing a variety of different aspects of movement in an urban environment."

"Placemeter’s software extracts information from video of streets — it can measure the movement of vehicles, bicyclists, and pedestrians and then tell you about things like the incidence of speeding or the foot traffic for a specific storefront. Cities are finding lots of interesting ways to use it — but it’s not just for bureaucrats. The people behind Placemeter think it will be very useful for advocates too."

The article includes an interview with Alexandre Winter and Florent Peyre, founders of Placemeter, who explain the method of the new tool and its many possible applications. For additional introduction to Placemeter, there's the video found below.

Placemeter Algorithms Output from Placemeter on Vimeo.

Monday, June 29, 2015 in Streetsblog USA

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

White Waymo autonomous car driving fast down city street with blurred background at night.

Seattle's Plan for Adopting Driverless Cars

Equity, safety, accessibility and affordability are front of mind as the city prepares for robotaxis and other autonomous vehicles.

45 minutes ago - Smart Cities Dive

Two small wooden one-story homes in Florida with floodwaters at their doors.

As Trump Phases Out FEMA, Is It Time to Flee the Floodplains?

With less federal funding available for disaster relief efforts, the need to relocate at-risk communities is more urgent than ever.

2 hours ago - Governing

People riding bicycles on separated bike trail.

With Protected Lanes, 460% More People Commute by Bike

For those needing more ammo, more data proving what we already knew is here.

4 hours ago - UNM News