Six Innovative Efforts to Improve Road Safety

With road collisions the world's leading cause of death for 15- to 29-year-olds, the lack of effective safety laws and driver education - especially in low- and middle-income countries - has produced a global health crisis. 

"To mark the World Day of Remembrance for Road Traffic Victims on Sunday, we're highlighting a handful of projects around the world that are working to save lives from being lost on the roads," writes Paige McClanahan. "Some of the approaches may seem simple – and their impacts may be difficult to measure – but projects such as these could help chip away at the grim global statistics on road safety."

Examples include a social marketing campaign to reduce drunk driving in Cambodia and brightly colored backpacks to improve the visibility of school children in Tanzania.