Brooklyn Brands Borough's First Bike-Friendly Business District

"A stretch of Atlantic Avenue where bikes must contend with six lanes of car traffic without so much as a 'Share the road' sign has been designated the borough’s first Bike-Friendly Business District, giving cyclists discounts at dozens of stores, easy access to biking info, and more places to park along the busy commercial strip," reports Natalie Musumeci.

"The district is the result of a collaboration between the Atlantic Avenue Business Improvement District, a pro-business group, and the bike advocacy organization Transportation Alternatives, which says that despite the lack of a bike right-of-way, the traffic the commercial strip gets from side street cycling routes made the choice a no-brainer."