Can drivers be scared into being more careful around pedestrians? A new scare tactic is in the works for the common WALK/DON'T WALK traffic light.
When drivers reach 30 mph, the WALKing man symbol transforms into a skeleton. The ad agency tasked with increasing safety by updating the signs says they were inspired by a statistic showing that mortality rates increase in auto/pedestrian accidents when the car is driving faster:
"Pedestrians struck by cars at 30 mph have an 80% chance of surviving the accident. A pedestrian struck by a car at 40 mph has a 70% chance of dying. When you are driving, that 10mph shift is subtle, but the effect it can have on a pedestrian is life or death," says Philip Stockton of Barbarian Group, the ad agency.
FULL STORY: Can This Creepy Graphic Keep Drivers From Killing Pedestrians?
Crunching the Safety Data Reveals the Need to Improve Traffic Lights
After completing an eight-year study of traffic collisions, the Seattle Department of Transportation realized that one way to immediately improve traffic safety would be to improve signalization an key intersections.
Slot-Based Design Could Eliminate Traffic Lights
An MIT study determined that traffic lights, and their inefficiencies, could be eliminated if all vehicles were equipped to regulate their speed and "batch" together as they approach intersections.
Sign Most Likely to Send Mixed Messages: "Share the Road"
For some reason, many drivers think "Share the Road" means bikers should stay out of their way.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning
SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.
The Tiny, Adorable $7,000 Car Turning Japan Onto EVs
The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.
Seattle's Plan for Adopting Driverless Cars
Equity, safety, accessibility and affordability are front of mind as the city prepares for robotaxis and other autonomous vehicles.
As Trump Phases Out FEMA, Is It Time to Flee the Floodplains?
With less federal funding available for disaster relief efforts, the need to relocate at-risk communities is more urgent than ever.
With Protected Lanes, 460% More People Commute by Bike
For those needing more ammo, more data proving what we already knew is here.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Smith Gee Studio
City of Charlotte
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
US High Speed Rail Association
City of Camden Redevelopment Agency
Municipality of Princeton (NJ)