Location, Location, Location: Brought To You By GIS

A new GIS-based service promises to improve on real estate agents by using GIS data to locate promising sites to locate for business.

1 minute read

January 9, 2009, 12:00 PM PST

By Chad


"Many factors affect whether a place is a good location for a particular business, including the labor force, tax rates, distance from suppliers and distributors, access to transportation, and the local market for the company's products or services. "Is there a perfect location? There is no such thing," says Anatalio Ubalde, co-founder of GIS Planning, a San Francisco company that analyzes geographic data for economic developers. "Is there a better location than another one? The answer is yes."

GIS Planning launched a site three months ago called ZoomProspector.com, designed to help entrepreneurs find and evaluate potential sites based on what attributes of a place matter most to their business. Other Web sites like City-data.com provide local information, but Ubalde says ZoomProspector's proprietary data, much of it collected from the company's economic development clients, offers small business owners access to the same information large companies use when they decide where to site new locations. ZoomProspector is free for users and makes money by selling geographically targeted advertising, Ubalde says."

Monday, December 29, 2008 in BusinessWeek

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 4, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

White and yellow DART light rail train in Dallas, Texas with brick building in background.

DARTSpace Platform Streamlines Dallas TOD Application Process

The Dallas transit agency hopes a shorter permitting timeline will boost transit-oriented development around rail stations.

May 28, 2025 - Mass Transit

Aerial view of large complex of apartment buildings surrounded by fall foliage trees in suburban Dallas, Texas.

Renters Now Outnumber Homeowners in Over 200 US Suburbs

High housing costs in city centers and the new-found flexibility offered by remote work are pushing more renters to suburban areas.

45 minutes ago - Point2

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug in about as much time as an iPad, and is about half the price of an average EV.

2 hours ago - PC Magazine

Worker in hard hat stands in front of oil pipeline under construction with yellow heavy equipment.

Supreme Court Ruling in Pipeline Case Guts Federal Environmental Law

The decision limits the scope of a federal law that mandates extensive environmental impact reviews of energy, infrastructure, and transportation projects.

June 5 - NPR

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.