Gentrification Enters Preservation Debate Surrounding NYC's Strand Bookstore

The Renaissance Revival building that houses New York City's beloved Strand Bookstore is under consideration by the city's Landmarks Preservation Commission. The case has provoked debate between rival advocates.

2 minute read

July 19, 2019, 12:00 PM PDT

By Philip Rojc @PhilipRojc


Strand Bookstore

Martin Hearn / Flickr

"Since vacating 4th Avenue's legendary 'Book Row'—of which it is the only surviving store—in 1957, the Strand has blossomed into an adored cultural institution," Jack Denton writes. "Though colossal gentrification, the rise of Amazon, and various other bookseller-unfriendly forces have felled many other nearby stores, the Strand has remained."

Recently, a proposal from New York's Landmarks Preservation Commission to landmark the exterior of the Strand's building has provoked pushback. "Landmarking will limit the store's ability to make renovations, creating bureaucratic costs for the store's continued existence, the Strand and its supporters argue." 

"In some ways, the owner of a for-profit business—albeit a culturally beloved one—fighting the city's proposed regulations on its building is a dog-bites-man story. However, the Strand's story also reflects a growing anti-landmarking coalition that views preservation initiatives as potentially harmful to the historic and culturally significant neighborhoods and buildings they intend to preserve."

Denton goes on to discuss the many angles from which advocates approach the desirability of landmarking. YIMBYs, for instance, oppose what they view as an imposition to new construction. Some anti-gentrification advocates dislike the practice because it can lead to higher perceived neighborhood desirability. Others see it as a way to fight rampant redevelopment. "In New York, landmarking of neighborhoods tends to raise housing costs in the outer boroughs, but not in already dense and expensive Manhattan, where the effect of landmarking on housing prices is small," Denton writes. 

While some advocates suggest "pairing historic preservation initiatives with plans for adding affordable housing or easing zoning restrictions outside the landmarked district," to do so "would require the cooperation of multiple independent city agencies that may not be in communication—and which might have rival priorities."

Wednesday, July 3, 2019 in Pacific Standard

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

White Waymo autonomous car driving fast down city street with blurred background at night.

Seattle's Plan for Adopting Driverless Cars

Equity, safety, accessibility and affordability are front of mind as the city prepares for robotaxis and other autonomous vehicles.

45 minutes ago - Smart Cities Dive

Two small wooden one-story homes in Florida with floodwaters at their doors.

As Trump Phases Out FEMA, Is It Time to Flee the Floodplains?

With less federal funding available for disaster relief efforts, the need to relocate at-risk communities is more urgent than ever.

2 hours ago - Governing

People riding bicycles on separated bike trail.

With Protected Lanes, 460% More People Commute by Bike

For those needing more ammo, more data proving what we already knew is here.

4 hours ago - UNM News