A New City of 100,000-Plus People Rises in California's Central Valley

Numerous master planned communities are popping at a quick rate in the Central Valley outside the city of Fresno, but just across the line in Madera County. A new city is envisioned.

1 minute read

September 27, 2019, 9:00 AM PDT

By James Brasuell @CasualBrasuell


Fresno Sprawl

The corner of Highway 41 and Avenue 12 in Madera County, just north of Fresno. | Google Streeview

"Within five miles of the Highway 41 interchange at Friant Road, quickest freeway access to Fresno’s largest and most popular shopping and entertainment area, a future city planned for more than 100,000 people rises from the dirt," reports Marek Warszawski.

"In 2019, this corner of Highway 41 and Avenue 12 may not seem like much: some pistachio trees, the semi-famous flag barn and a line of residential rooftops to the west. Take a good look, because it won’t be rural for long. Plans call for a large commercial center on one side of 41 and a hospital on the other."

There are numerous master planned communities planned for the area, enabled by the Rio Mesa Area Plan detailed in a 2016 article by Marc Benjamin.

As detailed Warszawski, Madera County officials and developers of some of the master planned communities on the way are debating whether the new conglomeration of development will amount to more than a bedroom community.

According to Warszawski, the distinction relies on the presence of jobs. "At present, the largest employer in this part of Madera County is Valley Children’s Hospital, home to 3,570 staff members and 644 doctors. After that probably comes the Golden Valley School District and Vulcan Materials, which won county approval for a controversial 671-acre gravel extraction operation at Highways 41 and 145," reports Warszawski.

Thursday, September 26, 2019 in Fresno Bee

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

White Waymo autonomous car driving fast down city street with blurred background at night.

Seattle's Plan for Adopting Driverless Cars

Equity, safety, accessibility and affordability are front of mind as the city prepares for robotaxis and other autonomous vehicles.

2 hours ago - Smart Cities Dive

Two small wooden one-story homes in Florida with floodwaters at their doors.

As Trump Phases Out FEMA, Is It Time to Flee the Floodplains?

With less federal funding available for disaster relief efforts, the need to relocate at-risk communities is more urgent than ever.

3 hours ago - Governing

People riding bicycles on separated bike trail.

With Protected Lanes, 460% More People Commute by Bike

For those needing more ammo, more data proving what we already knew is here.

6 hours ago - UNM News