Evaluating the 2011 'Twitter Tax Break' Along San Francisco's Troubled Market Street

The 2011 "Twitter tax break" was controversial at the time, and remains so to this day. New offices and employees have filled the corridor of Market Street where the tax break is in effect, but massive challenges persist.

2 minute read

June 2, 2019, 1:00 PM PDT

By James Brasuell @CasualBrasuell


Twitter Headquarters

Anthony Quintano / Flickr

J.K. Dineen surveys Market Street in San Francisco to evaluate the results of the 2011 "Twitter tax break."

The 1.5% percent payroll tax was championed by the late Mayor Ed lee and approved by the San Francisco Board of San Francisco with the reasoning that the tax break for companies that moved into certain Mid-Market buildings, "would keep tech jobs in the city and help revive seedy Central Market Street."

"At the time, half the area’s offices and 30% of the retail shops were empty, according to city data," according to Dineen. There area has changed, and there are lots of people now working in formerly empty buildings.

Still: 

These days it would be a stretch to call Central Market Street a “grand boulevard.” Even after billions of dollars of investment has filled vacant office buildings with 10,000 new jobs, revived historic structures and generated 4,000 new housing units, Mid-Market business owners say the street is more problematic than ever and remains marred by crime, drugs, garbage, vacant storefronts and stalled development projects.

The feature-length article includes an infographic that details the new buildings and renovations that have transformed the streetscape of Market Street as it passes through the Mid-market neighborhood—24 projects are on the map. Despite the new office buildings, "retail vacancies plague the street," and beyond the buildings, drug use, homelessness, and mental illness are on display every day.

Thursday, May 9, 2019 in San Francisco Chronicle

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Man in teal shirt opening door to white microtransit shuttle with cactus graphics and making inviting gesture toward the camera.

Albuquerque’s Microtransit: A Planner’s Answer to Food Access Gaps

New microtransit vans in Albuquerque aim to close food access gaps by linking low-income areas to grocery stores, cutting travel times by 30 percent and offering planners a scalable model for equity-focused transit.

June 13 - U.S. Department Of Transportation

Group of people at table set ouf with picnic food on street during a neighborhood block party.

This City Will Pay You to Meet Your Neighbors

A North Kansas City grant program offers up to $400 for residents to throw neighborhood block parties.

June 13 - The Kansas City Star

Crowd gathered with protest signs on April 5, 2025 on steps of Minnesota state capitol protesting Trump cuts to social security and other federal programs.

Commentary: Our Silence Will Not Protect Us

Keeping our heads down and our language inoffensive is not the right response to the times we’re in. Solidarity and courage is.

June 13 - Shelterforce Magazine