Study: Scooters Are Really Popular

The narrative of electric scooter users as affluent, entitled, and "tech bro-y" does not reflect the demographics of fans of the new mobility technology, according to a new study. Electric scooters are actually very popular.

Read Time: 2 minutes

July 27, 2018, 10:00 AM PDT

By James Brasuell @CasualBrasuell

Venice Beach Pedestrian and Bike Path

Simone Hogan / Shutterstock

A new study finds that electric scooter users are far less affluent and "tech bro-y" than the hysteria surrounding the new mobility service might make people think, according to an article by Aarian Marshall.

Regina Clewlow, "a longtime transportation planner whose new data-crunching startup Populus wrote the report," explains the significance of the study in a soundbite quoted in the article: "You see a lot in the news about electric scooters and cities’ concerns around visual clutter….It has become a narrative, but it’s not supported by facts."

Marshall explains one of the key findings:

The study, which surveyed 7,000-person in 10 cities, found that over half the population in every place studied had a “positive opinion” of scooters in the period between May and July of this year. In some cities—Atlanta, Austin, Denver, Chicago, Washington, DC, and Los Angeles–over 70 percent of residents feel good about scooters. (In San Francisco, though, only 52 percent of respondents supported the things, which might explain all the feces.

And here's another finding that might explain the backlash against the new mobility option:

Among income brackets, those making between $25,000 to $50,000 a year are the most into the idea, and those making above $200,000 are the least. (One theory, from UC Berkeley transportation researcher Susan Shaheen: lower income urbanites who can’t afford cars appreciate the mobility of scooters, and wealthier residents who do drive find them a street-clogging nuisance.)

Electric scooter share companies, like Lime and Bird, seem aware of the potential for their service to appeal to low-income residents of urban areas, and have begun offering discounted access to scooters for qualifying riders.

Women also report a higher opinion of electric scooters than men. Marshall includes more insight, and more research, into why women might be more willing to ride electric scooters than bikes. Finally the story concludes a discussion about what it might take to build infrastructure that serves the need of all users, including an emergent constituency of people who love electric scooters.

Tuesday, July 24, 2018 in Wired

Chicago Commute

The Right to Mobility

As we consider how to decarbonize transportation, preserving mobility, especially for lower- and middle-income people, must be a priority.

January 26, 2023 - Angie Schmitt

Sharrow bike markings on black asphalt two-lane road with snowy trees

Early Sharrow Booster: ‘I Was Wrong’

The lane marking was meant to raise awareness and instill shared respect among drivers and cyclists. But their inefficiency has led supporters to denounce sharrows, pushing instead for more robust bike infrastructure that truly protects riders.

January 26, 2023 - Streetsblog USA

View of stone-paved street with pedestrians and "Farmers Market" neon sign on left and old buildings on right in Seattle, Washington

Push and Pull: The Link Between Walkability and Affordability

The increased demand for walkable urban spaces could make them more and more exclusionary if cities don’t pursue policies to limit displacement and boost affordability.

January 27, 2023 - Smart Cities Dive

View of Tacoma, Washington with Mount Rainier in background

Tacoma Developing New Housing Policy

The city’s Home in Tacoma plan is designed to address the region’s growth and rising housing prices, but faces local backlash over density and affordability concerns.

28 minutes ago - The Urbanist

Green alley under construction

A New Paradigm for Stormwater Management

Rather than shuttling stormwater away from the city and into the ocean as quickly as possible, Los Angeles is now—slowly—moving toward a ‘city-as-sponge’ approach that would capture and reclaim more water to recharge crucial reservoirs.

1 hour ago - Curbed

Aerial view of residential neighborhood in La Habra, California at sunset

Orange County Project Could Go Forward Under ‘Builder’s Remedy’

The nation’s largest home builder could receive approval for a 530-unit development under an obscure state law as the city of La Habra’s zoning laws hang in limbo after the state rejected its proposed housing plan.

2 hours ago - Orange County Register