A partnership between the ride-hailing company Uber, the city of Cincinnati, the Southwest Ohio Regional Transit Authority (SORTA) and the Transit Authority of Northern Kentucky (TANK) is sign that maybe transit and Uber aren't mutually exclusive.
"The City of Cincinnati has partnered with ridesharing service Uber to study and improve public transit," reports Randy Tucker.
The Cincinnati Mobility Lab, as the partnership is called, "will share data, conduct studies, engage employers and activate designers to help create an innovative and strategic transportation plan for the Cincinnati region," according to a press release announcing the new partnership.
Southwest Ohio Regional Transit Authority (SORTA) CEO and General Manager Dwight Ferrell is quoted in the article describing the new partnership as a groundbreaking new tool for the transit agency. Cincinnati Mayor John Cranley is also paraphrased in the article as saying that the integration of ride-hailing services and other transportation technologies can "bolster" the city's transportation system.
FULL STORY: 3 3 Uber, Cincinnati join forces. The goal: Fixing our transit system
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