Milwaukee Streetcar Gets Corporate Sponsorship—Riders Get Free Rides for a Year
Milwaukee's new streetcar line is expected to open in 2018, and riders won't have to pay for a ride for another year, thanks to a lucrative sponsorship deal.
The city of Milwaukee announced a new partnership with the Potawatomi Hotel & Casino that will rake in $10 million for the city's forthcoming streetcar system over 12 years, including enough funding to cover the costs of a year's worth of rides for users of the system.
In exchange for the sponsorship, the system will be called "The Hop, presented by Potawatomi Hotel & Casino."
"The name 'The Hop' was developed as part of a branding process conducted in 2016 with the help of a community input panel," according to a press release by the city of Milwaukee. "The Phase 1 line is expected to begin service in fall 2018 and the Lakefront Line will follow in coordination with the construction of The Couture development."
Published on Friday, October 6, 2017 in
- The Top Urban Planning Books of the Decade
- Don't Miss the Middle: The Critical Role of Moderate-Priced Housing to Affordability
- Bus Rapid Transit Opens to the Public in Albuquerque
- New Lives for Dead Malls
- Apple's Big New Austin Campus Revealed, Breaks Ground
- 2019 Bicycle Friendly States Rankings Released
- Different Types of Pro-Development Urbanism, Explained
- Thinking About Infrastructure and Housing, Part 2
- Local Curbed Sites Shut Down in D.C., Seattle, New Orleans, Philadelphia
- Watch: The Effort to End Single-Family Zoning in Minneapolis, Explained
- $9 Billion for Rural 5G
- Water Concerns Follow New Development in Montana
- Google Continues to Expand in San Jose
- Report: Rebranding Needed for Next Phase of the Transbay Transit Center
- Updated: Requiring Space for Homeless in New Development
- Zero Fare Transit Approved in Kansas City, Missouri
- New Bicycle Parking Code Adopted in Portland
- A Relatively Unknown Corner of Manhattan Faces Planning Controversy
- Toronto Mayor Proposes New Property Taxes to Fund Transit and Housing
- Winter Friday Fun: A Map of the Best Sledding Spots
