Milwaukee Streetcar Gets Corporate Sponsorship—Riders Get Free Rides for a Year
Milwaukee's new streetcar line is expected to open in 2018, and riders won't have to pay for a ride for another year, thanks to a lucrative sponsorship deal.
The city of Milwaukee announced a new partnership with the Potawatomi Hotel & Casino that will rake in $10 million for the city's forthcoming streetcar system over 12 years, including enough funding to cover the costs of a year's worth of rides for users of the system.
In exchange for the sponsorship, the system will be called "The Hop, presented by Potawatomi Hotel & Casino."
"The name 'The Hop' was developed as part of a branding process conducted in 2016 with the help of a community input panel," according to a press release by the city of Milwaukee. "The Phase 1 line is expected to begin service in fall 2018 and the Lakefront Line will follow in coordination with the construction of The Couture development."
Published on Friday, October 6, 2017 in
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