Bikeshare Competitor Warned Not to Come to San Francisco

Seattle, which will be losing it's bikeshare program after just over two years, may wish to have San Francisco's problem: a second bikeshare company wants to enter the marketplace, though without permits.

2 minute read

January 19, 2017, 10:00 AM PST

By Irvin Dawid


[Updated 1/20/2017] China-based Bluegogo is rumored to want to disrupt the bikeshare market in San Francisco by placing as many as "tens of thousands" of their bicycles on San Francisco streets," reported Joe Fitzgerald Rodriguez for the San Francisco Examiner on Jan. 11. The clearly marked blue bicycles "will be available for rent via an app."

Why doesn't Bluegogo go 800 miles north and drop their bikes in Seattle in March, when Pronto! is expected to exit the city?

Here's the problem: Bluegogo has not sought permission, and they would be occupying city sidewalks without the requisite permits. Last month the city booted Uber's self-driving cars because they refused to apply for permits, and Uber is based in San Francisco.

"Now city agencies have threatened legal action against bikeshare company Bluegogo should it expand into San Francisco, the San Francisco Examiner has learned," reports Rodriguez on Jan. 17.  

San Francisco Public Works and the San Francisco Municipal Transportation Agency, the two city agencies with most oversight over bikes and city streets, ...warned Bluegogo CEO Gang Li [via letter] that his company has no legal grounds to expand into San Francisco under its current business model.

Bay Area Bike Share, launched as a pilot project by the regional air district in August 2013, and now operated by Motivate under contract to the Metropolitan Transportation Commission, is poised to expand from 700 to 7,000 bikes.

This spring, BABS will undergo a name change Ford GoBike to reflect Ford Motor Company as the new title sponsor and an important partner of the program. Ownership and operation will continue under Motivate under contract to MTC.

Joe Fitzgerald Rodriguez

Hat tip to Roger Rudick of Streetsblog San Francisco.

Tuesday, January 17, 2017 in San Francisco Examiner

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 4, 2025 - Diana Ionescu

White and yellow DART light rail train in Dallas, Texas with brick building in background.

DARTSpace Platform Streamlines Dallas TOD Application Process

The Dallas transit agency hopes a shorter permitting timeline will boost transit-oriented development around rail stations.

May 28, 2025 - Mass Transit

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Worker in hard hat stands in front of oil pipeline under construction with yellow heavy equipment.

Supreme Court Ruling in Pipeline Case Guts Federal Environmental Law

The decision limits the scope of a federal law that mandates extensive environmental impact reviews of energy, infrastructure, and transportation projects.

June 5 - NPR

White, yellow, and blue Dallas Streetcar at station in downtown Dallas, Texas.

Texas State Bills to Defund Dallas Transit Die

DART would have seen a 30% service cut, $230M annual losses had the bills survived.

June 5 - Plano Star Courier

Collage of three photos of Team England cricket players taking green Lime bike share bikes to a game.

Bikeshare for the Win: Team Pedals to London Cricket Match, Beats Rivals Stuck in Traffic

While their opponents sat in gridlock, England's national cricket team hopped Lime bikes, riding to a 3-0 victory.

June 5 - The Straits Times

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.