Upstart Uber Competitor Will Offer Equity to Drivers

Juno, a new transportation network company launching to a small group of testers in New York this month, is hoping to shake up the business model adopted by its predecessors in the field.

1 minute read

April 6, 2016, 10:00 AM PDT

By James Brasuell @CasualBrasuell


"Juno, yet another ride-sharing app eager to take on Uber, is expecting to begin a soft launch early this month in New York City, reports Fredrick Kunkle.

The company will roll out its service first to family and friends and a small circle of passengers to test its transportation network. Once it hits the streets at a larger scale, Juno is expected to provide a noticeably different ethos as an alternative to Uber. "Juno’s betting that riders will prefer its service over Uber and other competitors because of better service and superior treatment of its workers," according to Kunkle.

Although that superior treatment is only a pledge at this point, Kunkle cites Juno chief executive and co-founder Talmon Marco through the article. Drivers will receive equity in the company relative to how much they drive, a key characteristic of Juno's business model that should benefit both drivers and users, according to Marco's rationale.

Tuesday, April 5, 2016 in The Washington Post

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Redlining map of Oakland and Berkeley.

Rethinking Redlining

For decades we have blamed 100-year-old maps for the patterns of spatial racial inequity that persist in American cities today. An esteemed researcher says: we’ve got it all wrong.

May 15, 2025 - Alan Mallach

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

May 14, 2025 - Diana Ionescu

Rendering of California High-Speed Rail station with bullet train.

California High-Speed Rail's Plan to Right Itself

The railroad's new CEO thinks he can get the project back on track. The stars will need to align this summer.

May 19, 2025 - Benjamin Schneider

Passengers exiting the back door of a blue public bus.

Opinion: Make Buses More Like Sidewalks

Sidewalks are an intuitive, low-cost, and easily accessible mobility tool. Can local buses function in the same way?

15 minutes ago - Fast Company

Protest

How Cities Can Support Climate Adaptation

In the face of federal cuts to climate resilience funding, a panel at ULI’s Resilience Summit offered suggestions for maintaining managed retreat and other climate adaptation programs.

1 hour ago - Smart Cities Dive

Screenshot of University Transportation Centers website

Transportation Research Centers Lose Key Federal Funding

The federal University Transportation Center program funds critical transportation research and innovation at 35 consortia of colleges and universities.

2 hours ago - Streetsblog USA

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.