Juno, a new transportation network company launching to a small group of testers in New York this month, is hoping to shake up the business model adopted by its predecessors in the field.
"Juno, yet another ride-sharing app eager to take on Uber, is expecting to begin a soft launch early this month in New York City, reports Fredrick Kunkle.
The company will roll out its service first to family and friends and a small circle of passengers to test its transportation network. Once it hits the streets at a larger scale, Juno is expected to provide a noticeably different ethos as an alternative to Uber. "Juno’s betting that riders will prefer its service over Uber and other competitors because of better service and superior treatment of its workers," according to Kunkle.
Although that superior treatment is only a pledge at this point, Kunkle cites Juno chief executive and co-founder Talmon Marco through the article. Drivers will receive equity in the company relative to how much they drive, a key characteristic of Juno's business model that should benefit both drivers and users, according to Marco's rationale.
FULL STORY: Juno to soft launch this month as the anti-Uber service
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