Leaders in Seattle are considering a plan to offer naming rights to various parks and civic amenities.
The potential sponsorship deals would raise a lot of money for the city, but some worry that these sorts of corporate deals might turn out to be bad ones for the city.
"In staring down a $67 million hole, McGinn's budget calls for raising revenue by cozying up to businesses. He proposes that Seattle Center sell ads at its Monorail stations and the naming rights of its skate park, and that the Parks Department pursue more revenue-generating arrangements.
But if the recent debacle with BizKid$ is any indication, the city's foray into more sponsorships and corporate deals may be fraught with challenges. "
FULL STORY: Seattle parks, brought to you by (put logo here)?
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Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
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