Naming Rights
Naming Rights Sold for Philadelphia Rail Station
The Southeastern Pennsylvania Transportation Authority recently announced a plan to sell the naming rights to the station formerly known as University City Station.
Los Angeles Nixes Transit Station Naming Rights Idea
The critical turning point for the Los Angeles County Metropolitan Transportation Authority's naming rights proposal can be summed up by an old adage: beggars can't be choosers.
For Sale: Naming Rights to Sacramento-Area Light Rail Stations
Is anybody buying?
Got a Few Extra Bucks? Name a City After Yourself
Tyler Falk reports that the Japanese city currently known as Izumisano has a enterprising idea to help reduce its $1.2 billion debt by selling its naming rights.
Pittsburgh Wants to Sell Out
Under new legislation introduced this week in City Council, naming rights for Pittsburgh's public buildings and advertising on city vehicles and employee uniforms will be sold to the highest bidder in an effort to monetize the city's resources.
Virginia Debates How to Make Mapquest Recognize Its 'Burger King Bridge'
As Virginia drafts new rules to govern the sale of naming rights to its highways, interchanges, and bridges, public officials want to ensure that their new "marketing technology" provides more than just a sign on the road, reports Liz Essley.
Urging Sponsorships to Fund L.A. Transit
One way to help build an expensive new extension of L.A's subway system is to accept corporate sponsorships, argues Joel Epstein in this op-ed.
Cities Putting Public Spaces Up for Sponsorship
Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.
Sponsoring Seattle
Leaders in Seattle are considering a plan to offer naming rights to various parks and civic amenities.
Seeking Private Sponsors for Colosseum Renovation
The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.
Should Toronto Put the Bus Stop Up For Sale?
A transportation official in Toronto is hoping to convince colleagues that the system should allow advertisers to buy naming rights for transit stops in the city as a way of increasing revenue, but many remain opposed.
Toronto Mulls Corporate Sponsorship for Parks
Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.
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