Naming Rights

SEPTA Station

Naming Rights Sold for Philadelphia Rail Station

The Southeastern Pennsylvania Transportation Authority recently announced a plan to sell the naming rights to the station formerly known as University City Station.

February 5, 2020 - The Philadelphia Inquirer

Hollywood Sign

Los Angeles Nixes Transit Station Naming Rights Idea

The critical turning point for the Los Angeles County Metropolitan Transportation Authority's naming rights proposal can be summed up by an old adage: beggars can't be choosers.

March 3, 2017 - Los Angeles Times


For Sale: Naming Rights to Sacramento-Area Light Rail Stations

Is anybody buying?

August 22, 2016 - The Sacramento Bee

Got a Few Extra Bucks? Name a City After Yourself

Tyler Falk reports that the Japanese city currently known as Izumisano has a enterprising idea to help reduce its $1.2 billion debt by selling its naming rights.

November 4, 2012 - SmartPlanet

Pittsburgh Wants to Sell Out

Under new legislation introduced this week in City Council, naming rights for Pittsburgh's public buildings and advertising on city vehicles and employee uniforms will be sold to the highest bidder in an effort to monetize the city's resources.

July 26, 2012 - Pittsburgh Post-Gazette

Virginia Debates How to Make Mapquest Recognize Its 'Burger King Bridge'

As Virginia drafts new rules to govern the sale of naming rights to its highways, interchanges, and bridges, public officials want to ensure that their new "marketing technology" provides more than just a sign on the road, reports Liz Essley.

July 23, 2012 - The Examiner

Urging Sponsorships to Fund L.A. Transit

One way to help build an expensive new extension of L.A's subway system is to accept corporate sponsorships, argues Joel Epstein in this op-ed.

February 15, 2011 - Los Angeles Business Journal

Cities Putting Public Spaces Up for Sponsorship

Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.

December 8, 2010 - The Wall Street Journal

Sponsoring Seattle

Leaders in Seattle are considering a plan to offer naming rights to various parks and civic amenities.

November 2, 2010 - The Seattle Post-Intelligencer

Seeking Private Sponsors for Colosseum Renovation

The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.

August 20, 2010 - Bloomberg

Should Toronto Put the Bus Stop Up For Sale?

A transportation official in Toronto is hoping to convince colleagues that the system should allow advertisers to buy naming rights for transit stops in the city as a way of increasing revenue, but many remain opposed.

April 30, 2008 - The Ottawa Citizen

Toronto Mulls Corporate Sponsorship for Parks

Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.

April 12, 2008 - The Canadian Press

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