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Naming Rights

March 3, 2017, 12pm PST
The critical turning point for the Los Angeles County Metropolitan Transportation Authority's naming rights proposal can be summed up by an old adage: beggars can't be choosers.
Los Angeles Times
August 22, 2016, 12pm PDT
Is anybody buying?
The Sacramento Bee
November 4, 2012, 9am PST
Tyler Falk reports that the Japanese city currently known as Izumisano has a enterprising idea to help reduce its $1.2 billion debt by selling its naming rights.
July 26, 2012, 9am PDT
Under new legislation introduced this week in City Council, naming rights for Pittsburgh's public buildings and advertising on city vehicles and employee uniforms will be sold to the highest bidder in an effort to monetize the city's resources.
Pittsburgh Post-Gazette
July 23, 2012, 2pm PDT
As Virginia drafts new rules to govern the sale of naming rights to its highways, interchanges, and bridges, public officials want to ensure that their new "marketing technology" provides more than just a sign on the road, reports Liz Essley.
The Examiner
February 15, 2011, 8am PST
One way to help build an expensive new extension of L.A's subway system is to accept corporate sponsorships, argues Joel Epstein in this op-ed.
Los Angeles Business Journal
December 8, 2010, 10am PST
Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.
The Wall Street Journal
November 2, 2010, 11am PDT
Leaders in Seattle are considering a plan to offer naming rights to various parks and civic amenities.
The Seattle Post-Intelligencer
August 20, 2010, 9am PDT
The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.
April 30, 2008, 9am PDT
<p>A transportation official in Toronto is hoping to convince colleagues that the system should allow advertisers to buy naming rights for transit stops in the city as a way of increasing revenue, but many remain opposed.</p>
The Ottawa Citizen
April 12, 2008, 1pm PDT
<p>Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.</p>
The Canadian Press