For Sale: Naming Rights to Sacramento-Area Light Rail Stations

Is anybody buying?

1 minute read

August 22, 2016, 12:00 PM PDT

By James Brasuell @CasualBrasuell


Sacramento

Stas Enso / Shutterstock

"Sacramento Regional Transit is searching hard these days for ways to shore up its shaky finances and has come up with an idea," reports Tony Bizjak. "The agency wants to sell naming rights to light-rail stations."

The questions then become who'd pay for the naming rights, and how much would they pay for the naming rights?

As Bizjak notes, selling station naming rights is not unprecedented in the annals of transit history: "The Minnesota Vikings reportedly paid $300,000 to put their stadium name on a nearby light-rail station. UC San Diego signed a deal worth millions for naming rights to several stations and a rail line."

The news about Sacramento's naming rights plans comes as the first in a transportation-related series of news briefs.

Sunday, August 21, 2016 in The Sacramento Bee

View of Interstate 205 bridge over Columbia River with Mt. Hood in background.

The Unceremonious Death of a Freeway Expansion Project

The end of an Oregon freeway project didn't get much fanfare, but the victory is worth celebrating.

September 19, 2023 - Streetsblog USA

A derelict sign on a barbed wire fence reads “Golf Course, Private, No Admittance.”

Converting Golf Courses to Housing Never as Easy as the Market Would Like

Thousands of golf courses have closed in recent years, but the obvious redevelopment opportunity represented by many defunct courses isn’t always easy to realize.

September 19, 2023 - The Business Journals

Aerial view of traffic in New York City entering Queens Midtown tunnel

Sadik-Khan: NYC Congestion Pricing Program Potentially ‘Transformative’—If Done Right

The former transportation commissioner says the city must ensure the program isn’t “all stick and no carrot to succeed.

September 18, 2023 - Curbed

Students walking on sunny walkway on college campus.

How College Campuses Fulfill an Urbanist Dream

Most college campuses in the United States are inherently walkable, mixing various uses with diverse housing options and transit networks.

30 minutes ago - The Daily

Aerial view of Interstate 35 with blurred traffic and Austin, Texas skyline in background with river in foreground at nighttime.

Austin in Race Against Time to Secure Freeway Cap Funding

With a major freeway expansion project looming, the Texas capital is seeking federal funding to build several freeway ‘decks’ downtown.

1 hour ago - Austin American-Statesman

Man riding bicycle wearing black helmet on New York City street.

Tracking the Rise of Biking in the U.S.

Since the Covid-19 pandemic began, most U.S. cities saw a sharp rise in the number of trips taken by bike, but a recent plateau indicates a need for better infrastructure to promote continued growth.

2 hours ago - Bloomberg CityLab

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.