The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.
"Under terms of the contract made public on Aug. 4, the bidder will pay for 100 percent of the restoration in exchange for advertising rights and associated perks linked to Rome's biggest tourist attraction. The Colosseum draws more than 5 million visitors a year, producing 35 million euros in ticket sales that is used for the upkeep of monuments across the city.
'This establishes a clear precedent,' Rome Mayor Gianni Alemanno said in an Aug. 2 interview in his office overlooking the ancient Roman Forum and Colosseum. 'We hope this method can be used for other large restoration projects."'
This would be the first time a historic site's restoration is completely funded by private sources in Europe.
FULL STORY: Cash-Strapped Italy to Sell Colosseum Ad Space for Restoration
Cities Putting Public Spaces Up for Sponsorship
Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.
Toronto Mulls Corporate Sponsorship for Parks
Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.
Naming Rights Sold for Philadelphia Rail Station
The Southeastern Pennsylvania Transportation Authority recently announced a plan to sell the naming rights to the station formerly known as University City Station.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
Chicago’s Ghost Rails
Just beneath the surface of the modern city lie the remnants of its expansive early 20th-century streetcar system.
Amtrak Cutting Jobs, Funding to High-Speed Rail
The agency plans to cut 10 percent of its workforce and has confirmed it will not fund new high-speed rail projects.
Ohio Forces Data Centers to Prepay for Power
Utilities are calling on states to hold data center operators responsible for new energy demands to prevent leaving consumers on the hook for their bills.
MARTA CEO Steps Down Amid Citizenship Concerns
MARTA’s board announced Thursday that its chief, who is from Canada, is resigning due to questions about his immigration status.
Silicon Valley ‘Bike Superhighway’ Awarded $14M State Grant
A Caltrans grant brings the 10-mile Central Bikeway project connecting Santa Clara and East San Jose closer to fruition.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Caltrans
City of Fort Worth
Mpact (founded as Rail~Volution)
City of Camden Redevelopment Agency
City of Astoria
City of Portland
City of Laramie