Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.
Cities are trying to address budget gaps by pulling in new sources of revenue.
"Such deals don't offer corporations the high profile they get at stadiums in front of national television cameras -or bring in the same level of cash for naming rights-but they boost local presence.
Mass-transit stations are a hot spot. Chicago, a pioneer of the idea of naming public spaces after corporate sponsors with its Millennium Park, is soliciting bids for naming rights to bus routes and train lines. The city has already cut a marketing deal with Apple Inc. for a station the computer giant renovated near one of its stores."
Read the full story: A Whole New Name Game
Toronto Mulls Corporate Sponsorship for Parks
Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.
Survey: US Public Spaces Not Meeting Community Needs
A lack of funding prevents many U.S. parks and public spaces from playing a more significant role in helping residents meet daily needs.
The Internet vs. the City
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Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
California plans to bury El Niño’s downpour
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Desperate measures: Advocates weigh draining Lake Powell to fill Colorado River
Draining the reservoir could reduce evaporation losses by a couple hundred thousand acre-feet.
Mamdani’s pied-à-terre tax survives legal challenge
A panel of judges found that the plaintiffs failed to demonstrate injury as a result of New York City's implementation of the tax.
Eastern Nebraska is running out of electricity
Data centers and electrification are straining eastern Nebraska’s grid, throttling economic development.
Seattle passes record-breaking transit services expansion
Proposition 1 will double the city’s transit tax to add 95,000 more bus trips and preserve 180,000 bus trips annually.
FREE Course: Walkable City 1: Why Walkability?
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Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold
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City of Rosemead
Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
University of Michigan School for Environment and Sustainability (SEAS)
Hunter College, City University of New York (CUNY)
The Architects Foundation
City of Cambridge
Montrose County
The Pocatello Development Authority