Seattle Rebrands its Planned Bus Rapid Transit System: Stride

Branding and bus rapid transit go hand in hand.
January 20, 2019, 9am PST | James Brasuell | @CasualBrasuell
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Jess Kraft

"Sound Transit has unveiled the new brand name for its future bus rapid transit (BRT) services: ‘Stride’," reports Stephen Fesler.

Fesler includes a statement from Tim Healy, director of Sound Transit’s Marketing and Creative Services Department, on why the transit agency is branding the new bus rapid transit service separate from the rest of the system. Healy doesn't mention TransMilenio in Bogotá, Colombia by name, but the influence is implied.

Stride is expected to launch service on three lines in 2024. "The two lines to open on the I-405 corridor will serve 11 stops, providing fast bus connections to suburban communities on the Eastside and in Southwest Snohomish County and South King County. Another line will run along the SR-522 corridor from Shoreline to Woodinville," reports Fesler. "The line will have more than a dozen stops and provide connections to I-405 BRT in Bothell and Lynnwood Link in Shoreline."

Click through to the source article for a first look at how Stride's branding will manifest in station design.

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Published on Friday, January 18, 2019 in The Urbanist
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