Branding and bus rapid transit go hand in hand.

"Sound Transit has unveiled the new brand name for its future bus rapid transit (BRT) services: ‘Stride’," reports Stephen Fesler.
Fesler includes a statement from Tim Healy, director of Sound Transit’s Marketing and Creative Services Department, on why the transit agency is branding the new bus rapid transit service separate from the rest of the system. Healy doesn't mention TransMilenio in Bogotá, Colombia by name, but the influence is implied.
Stride is expected to launch service on three lines in 2024. "The two lines to open on the I-405 corridor will serve 11 stops, providing fast bus connections to suburban communities on the Eastside and in Southwest Snohomish County and South King County. Another line will run along the SR-522 corridor from Shoreline to Woodinville," reports Fesler. "The line will have more than a dozen stops and provide connections to I-405 BRT in Bothell and Lynnwood Link in Shoreline."
Click through to the source article for a first look at how Stride's branding will manifest in station design.
FULL STORY: Introducing ‘Stride’, Sound Transit’s New BRT Brand

Trump Administration Could Effectively End Housing Voucher Program
Federal officials are eyeing major cuts to the Section 8 program that helps millions of low-income households pay rent.

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

Ken Jennings Launches Transit Web Series
The Jeopardy champ wants you to ride public transit.

Driving Equity and Clean Air: California Invests in Greener School Transportation
California has awarded $500 million to fund 1,000 zero-emission school buses and chargers for educational agencies as part of its effort to reduce pollution, improve student health, and accelerate the transition to clean transportation.

Congress Moves to End Reconnecting Communities and Related Grants
The House Transportation and Infrastructure Committee moved to rescind funding for the Neighborhood Equity and Access program, which funds highway removals, freeway caps, transit projects, pedestrian infrastructure, and more.

From Throughway to Public Space: Taking Back the American Street
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