Branding

Google street view of two-story brick and stucco apartment building in Sun Valley neighborhood of Denver, Colorado.

Does Branding Play a Role in Redevelopment?

One Denver neighborhood’s massive redevelopment project includes a branding element. Is it necessary?

September 21, 2023 - Fast Company

Bloomingdale Trail

Don't Call it The 606: Chicago's Popular Linear Park Gets a New Name

The Chicago Park District wants to be extra sure we're all clear on this.

September 15, 2020 - Block Club Chicago

Summer

Placemaking for Place Marketing

Looking to boost awareness of the special charms of your unique city? Look for chances to leverage placemaking when place marketing.

December 3, 2019 - Forbes

San Francisco Downtown

Private Branding of the Public City

Oracle Park, the Blue Shield of California Theater, Ford GoBike—branding abounds in San Francisco.

July 14, 2019 - San Francisco Chronicle

TransMilenio Bus Rapid Transit

Seattle Rebrands its Planned Bus Rapid Transit System: Stride

Branding and bus rapid transit go hand in hand.

January 20, 2019 - The Urbanist

Metro Paris

Pop Quiz: Can You Match the Metro Logo to its City?

So you think you're a transit expert?

May 22, 2018 - The Guardian

Library Books

Two Popular Business Books for Planners

Mining the business world for lessons about the planning profession.

May 6, 2018 - Chris Steins

The Philadelphia Design District Makes its Debut

Long a hub of creative workers in Philadelphia, a collaboration of companies based in the Old City neighborhood in Philadelphia has rebranded as the Philadelphia Design District.

April 11, 2018 - PlanPhilly

New York City WiFi

100 LED 'Information Kiosks' on Their Way to Philadelphia Sidewalks

All the details on the new information kiosks expected to hit Philadelphia streets—80 on Center City and University City sidewalks and 20 more in other parts of the city.

October 26, 2017 - Philadelphia Inquirrer

Another Philadelphia Developer Tries to Rebrand a Whole Neighborhood

It turns out that locals don't like self-interested, unilateral decisions that erase the place names of the past.

October 11, 2017 - The Philadelphia Inquirer

Public Notice

Toward a More Sightly Future for Public Notice Signs

Public notice signs rarely garner much attention. Atlanta's planning department is changing that by partnering with a private design firm. The result? More striking signage.

August 20, 2017 - Fast Co. Design

Trump International Hotel & Tower in Toronto

$6 Million: The Cost of Removing the Trump Brand from Toronto Hotel

JCF Capital ULC wanted so badly to reboot the branding at the Trump International Hotel & Tower in Toronto, it paid $6 million to start over.

June 28, 2017 - Bloomberg Politics

Use Positive Storytelling to Change the Message for Alternative Transportation

Until advocates and agencies find positive stories to tell about multi-modal decision-making the car will continue to dominate the messaging and branding of contemporary culture.

June 25, 2015 - Greater Greater Washington

Fresno 'Believes' in Downtown Revitalization

Exploring an effort to revitalize the downtown of the city of Fresno—an agricultural town in the Central Valley of California.

March 23, 2015 - The Atlantic

Businesses Band Together to Rebrand Their Block

It's just one block, but a block disrupted by changes happening just a quarter-mile away. So these businesses came together to rebrand their street and bring customers back.

March 13, 2015 - Elevation DC

Branding, Operating Details Approved for Cincinnati Streetcar

Several important details of the Cincinnati Streetcar came into focus in recent weeks. Included is a component of the operating agreement that will take advantage of rising property values in funding the system.

December 21, 2014 - UrbanCincy

The fronts of three double-decker buses in London

Can the Bus Be Sexy?

Transit agencies are increasingly turning to branding and advertising to improve their images. But can conservative bureaucracies embrace what it means to be "cool"? More importantly, can they attract riders?

October 12, 2014 - InTransition Magazine

Metro Subway Los Angeles

Making Metro Cool

Michael Lejeune is the creative director for the Los Angeles County Metropolitan Transportation Authority, and as such he's tasked with making transit cool in a city that long worshipped the automobile.

May 12, 2014 - KCRW - DnA

Ranking the Best City Brands

"The inaugural Guardian Cities brand barometer ranks world cities on everything from transport and weather to crime and social 'buzz.'" Guardian Cities released a trio of posts in connection with the rankings.

May 7, 2014 - Guardian Cities

Cleveland Aerial

‘This is Cleveland’ Rebranding Appeals to Millennials, Hipsters

Positively Cleveland, Northeast Ohio’s tourism bureau, has launched a new campaign, “This is Cleveland,” that takes a new tack in selling the region not for its orchestra and the Rock and Roll Hall of Fame, but rather for its warts and all.

March 22, 2014 - James Brasuell

Top Books

An annual review of books related to planning.

Top Websites

The best of the Internet—since 2002.

Top Apps

Planning apps for a brave new world.

Top Schools

The definitive ranking of graduate planning programs.

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.