Looking to boost awareness of the special charms of your unique city? Look for chances to leverage placemaking when place marketing.
Shama Hyder writes with advice on effective "place marketing," starting with a key piece of advice: "Successful marketing requires creative crossover."
There's no established playbook for place marketing, according to Hyder, but there are examples to choose from around the country of marketers looking to other fields to market places. One key aspect of effective place marketing, for instance, is to connect with placemaking.
Examples from Cincinnati, Kansas City, and Greenville, S.C. are included.
FULL STORY: Place Marketing: How One Midwestern City Is Transforming Its Brand
Does Branding Play a Role in Redevelopment?
One Denver neighborhood’s massive redevelopment project includes a branding element. Is it necessary?
Private Branding of the Public City
Oracle Park, the Blue Shield of California Theater, Ford GoBike—branding abounds in San Francisco.
Ranking the Best City Brands
"The inaugural Guardian Cities brand barometer ranks world cities on everything from transport and weather to crime and social 'buzz.'" Guardian Cities released a trio of posts in connection with the rankings.
Montreal Mall to Become 6,000 Housing Units
Place Versailles will be transformed into a mixed-use complex over the next 25 years.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
Four Reasons Urban Planners Can’t Ignore AI
It’s no longer a question of whether AI will shape planning, but how. That how is up to us.
Bend, Deschutes County Move to Restrict Major Homeless Encampment
City and county officials are closing off portions of an area known as Juniper Ridge where many unhoused residents find shelter, hoping to direct people to housing and supportive services.
High Housing Costs Driving Down Transit Ridership in LA
When neighborhoods gentrify and displace lower-income residents, transit ridership suffers, new research shows.
Iowa Legalizes Accessory Dwelling Units
A new law will allow property owners to build ADUs on single-family lots starting on July 1.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
City of Mt Shasta
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
City of Camden Redevelopment Agency
Municipality of Princeton (NJ)
Regional Transportation Commission of Southern Nevada