Looking to boost awareness of the special charms of your unique city? Look for chances to leverage placemaking when place marketing.
Shama Hyder writes with advice on effective "place marketing," starting with a key piece of advice: "Successful marketing requires creative crossover."
There's no established playbook for place marketing, according to Hyder, but there are examples to choose from around the country of marketers looking to other fields to market places. One key aspect of effective place marketing, for instance, is to connect with placemaking.
Examples from Cincinnati, Kansas City, and Greenville, S.C. are included.
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Chaddick Institute at DePaul University
HUD's Office of Policy Development and Research
Cohousing Association of the US
City of Crystal River
Sun City Center Community Association, Inc
City of Mesa
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.