Private Branding of the Public City

Oracle Park, the Blue Shield of California Theater, Ford GoBike—branding abounds in San Francisco.

1 minute read

July 14, 2019, 5:00 AM PDT

By Camille Fink


San Francisco Downtown

Allan Watt / Flickr

Urban design critic John King considers the plethora of not-so-subtle branding that has swept through San Francisco. He describes the naming of Salesforce Park and Salesforce Transit Center as brazen:

The brazen part is how Salesforce drove a deal with the Transbay Joint Powers Authority to place its name front and center — rather than, say, "The Transbay Transit Center, presented by Salesforce." Astro, one of the software giant’s cartoon-like mascots, even adorns the rugged boulders that direct you to the park.

Branding opportunities give cities revenue streams they need, says King. But he points out that nonprofits are also cashing in. "This is what’s insidious. Brandopolis respects no boundaries, even if familiar landmarks are cheapened as a result."

He also notes that the commercialization of cities is not anything new and change is constant. "Heck, I’ve been around long enough to remember when the Giants welcomed us to brand-new PacBell Park. Which begat SBC Park. Which begat AT&T Park and, as of this season, Oracle Park."

Monday, July 1, 2019 in San Francisco Chronicle

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

Overlapping highways

The state-sanctioned urbicide of Austin

People don’t kill cities. Freeways do.

September 8, 2026 - Benjamin Schneider

The Hoover Dam blocking the Colorado River. The river's water level is noticeably low. The cliffs surrounding the blue water are brown and jagged.

US to reduce Colorado River water deliveries to Mexico

A new Colorado Treaty amendment reduces Mexico’s Colorado River water allocation by 250,000 acre feet.

September 11, 2026 - The Arizona Republic

Skyscrapers in Jersey City.

New Jersey’s second-largest city bans standalone data centers

Jersey City will continue to allow co-location facilities, such as those meant for research institutions that store their own data.

September 4, 2026 - The Cool Down

A New Jersey train approaches people waiting at the station.

Amtrak not solely to blame for New Jersey commuter rail's unreliability, report finds

A new study from the Garden State Initiative found that NJ Transit’s budget grew 20% across a 4 year period, but reliability declined significantly over the same period.

September 15 - Mass Transit

A tall, gray power plant billows smoke into a blue sky.

EPA erases limits on planet-warming pollution from power plants

Under Monday’s plan, power plants would still have some limits on how much mercury, arsenic and other contaminants they can emit.

September 15 - New York Times

A white RAPID bus. The lower half is light blue, and says RAPID in purple text. The bus is half visible, appearing from the left side of the image.

Phoenix announces new on-demand transit service, more frequent RAPID buses

Both new services will launch in October, and are part of Phoenix's Project Effective Access Solutions for Easing Congestion.

September 15 - KJZZ

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.