Until advocates and agencies find positive stories to tell about multi-modal decision-making the car will continue to dominate the messaging and branding of contemporary culture.
"Better streets, transit lines, and bike lanes are wonderful things. But for communities hoping to kick the car habit, good marketing and public relations matter just as much as the infrastructure itself," writes Dan Malouff.
Malouff is inspired by the StreetsCamp event held last weekend. One of the event's panels focused on how marketing influences perceptions of transportation. According to Malouff, "about 100 years ago one of the most effective public-relations campaigns in the history of mankind convinced everyone that streets belong to cars, and walking is dangerous."
A century later, writes Malouff, "we're still dealing with the consequences." The article follows with several examples of advertising and messaging campaigns that make cars seem like the only viable option for mobility.
The key to changing the pitch for alternative transportation: positive, personal stories. Examples cited by Malouff include the car-free diet and Be a PAL campaigns in Arlington, Virginia.
FULL STORY: Why positive storytelling matters to transportation

Rethinking Redlining
For decades we have blamed 100-year-old maps for the patterns of spatial racial inequity that persist in American cities today. An esteemed researcher says: we’ve got it all wrong.

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

Walmart Announces Nationwide EV Charging Network
The company plans to install electric car chargers at most of its stores by 2030.

New State Study Suggests Homelessness Far Undercounted in New Mexico
An analysis of hospital visit records provided a more accurate count than the annual point-in-time count used by most agencies.

Michigan Bills Would Stiffen Penalties for Deadly Crashes
Proposed state legislation would close a ‘legal gap’ that lets drivers who kill get away with few repercussions.

Report: Bus Ridership Back to 86 Percent of Pre-Covid Levels
Transit ridership around the country was up by 85 percent in all modes in 2024.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
City of Moorpark
City of Tustin
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
Regional Transportation Commission of Southern Nevada
Toledo-Lucas County Plan Commissions