Messaging
Two Popular Business Books for Planners
Mining the business world for lessons about the planning profession.
Why Housing Messaging Backfires
Despite decades of our raising the issue of displacement in the face of rising rents, many Americans still do not see this as a call-to-action or a failure of public policy. Here is why our housing messaging may be backfiring.
Use Positive Storytelling to Change the Message for Alternative Transportation
Until advocates and agencies find positive stories to tell about multi-modal decision-making the car will continue to dominate the messaging and branding of contemporary culture.
Making Metro Cool
Michael Lejeune is the creative director for the Los Angeles County Metropolitan Transportation Authority, and as such he's tasked with making transit cool in a city that long worshipped the automobile.
FREE Course: Walkable City 1: Why Walkability?
After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.
Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold
The course focuses on the opportunities and imperatives that shape reinvention of mall sites.
City of Rosemead
Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
University of Michigan School for Environment and Sustainability (SEAS)
Hunter College, City University of New York (CUNY)
The Architects Foundation
City of Cambridge
Montrose County
The Pocatello Development Authority
