In his annual tour-de-force presentation on the state of Vancouver's housing market recently, marketing guru Bob Rennie (referred to often as Canada's "condo king", and thus often accused of having a vested interest in a continued strong market for condos here in Vancouver) had some new, controversial points that are still being debated locally. Perhaps the most provocative was his call to action for the development industry to get back into building housing that is more affordable to ordinary Vancouverites (as opposed to being geared to the international market - his comment was that we know how to serve that world market, now we need to show that we can serve the local market better, or words to that effect). Given that he included details like "capping developer profit at 10%", I found his comments pretty brave in front of an audience of 700+ developers and clients.