Auburn Boulevard in the city of Citrus Heights, California is a case study of what urban strategist Michele Reeves calls the "female approach to economic development."
Demolition and replacement, i.e., starting with a blank slate, are the cornerstones of many redevelopment and revitalization plans. However, urban strategist Michele Reeves (of Civilis Consultants) believes that in many places, what she calls "a female approach" is the better method. She cites some recent revitalization of Auburn Boulevard in the city of Citrus Heights, California as an example. She explains:
The bottom line is that we need our economic development approaches to focus more on cultivation, or adding to what is already there, and less on replacement. There are many reasons why. The wholesale displacement approach to commercial revitalization depresses local wealth creation because it calls for out-of-town developers, big money, and national chains. (On a side note, I am not sure why communities encourage outside development so heavily, because out-of-town owners are consistently listed as a primary obstacle to renewal in cities and towns of all sizes.) On the other hand, fertilizing what exists is affordable, it encourages local ownership, helps foster local wealth creation, and creates opportunity for a wider assortment of entrepreneurs through incremental improvements. As you can imagine, I am a big fan of the “improve what you have” approach, even if it seems messier, and requires a new toolkit, and doesn’t always come with a deal plaque!
Reeves goes on to describe her “'improve what you have' toolkit for ground floor retail execution," i.e., the "female approach" toolkit.
FULL STORY: What’s so feminine about good revitalization of a commercial district?

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

Map: Where Senate Republicans Want to Sell Your Public Lands
For public land advocates, the Senate Republicans’ proposal to sell millions of acres of public land in the West is “the biggest fight of their careers.”

Restaurant Patios Were a Pandemic Win — Why Were They so Hard to Keep?
Social distancing requirements and changes in travel patterns prompted cities to pilot new uses for street and sidewalk space. Then it got complicated.

California Homeless Arrests, Citations Spike After Ruling
An investigation reveals that anti-homeless actions increased up to 500% after Grants Pass v. Johnson — even in cities claiming no policy change.

Albuquerque Route 66 Motels Become Affordable Housing
A $4 million city fund is incentivizing developers to breathe new life into derelict midcentury motels.

DC Area County Eliminates Bus Fares
Montgomery County joins a growing trend of making transit free.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Heyer Gruel & Associates PA
JM Goldson LLC
Custer County Colorado
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
Camden Redevelopment Agency
City of Claremont
Municipality of Princeton (NJ)