You might have guessed it from that scintillating headline, but a state department of transportation has introduced a Pokémon Go-themed back-to-school safety campaign.
"Welcome to 2016, the year when everything is Pokémon," proclaims an article by Elliot Njus.
The proof is on the public relations, as the Oregon Department of Transportation has "produced a line of safety posters featuring 'Pokémon-like' characters called Safétymon, each with its own traffic safety message."
The headline above that surely convinced many thousands to read this headline includes the tagline for the campaign, repeated once again, for effect: "Safety is nothing to poké fun at."
Let that sink in, while considering this sample of posters meant to help that sink in. Njus has the complete series.
FULL STORY: Catch all of ODOT's Pokemon-inspired, groan-inducing new safety campaign
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Eagle County Government
Harvard University Graduate School of Design
Nashville Planning Department
The Architects Foundation
University of Cincinnati Online
The Pocatello Development Authority
The Urban Renewal Agency of the City of Pocatello
Journal of the American Planning Association