Goodbye Two-Car Household; Hello Rideshare and Carshare
"As a growing number of consumers participate in car sharing [e.g., Zipcar], wait longer to buy their first vehicle and move to the suburbs, KPMG predicts that in about 25 years, fewer than half of U.S. households will own more than one vehicle," writes Phil LeBeau of CNBC.
According to the report, 57 percent of American households currently have two or more cars. Although that percentage has held relatively steady over the last couple of decades. Gary Silberg, (a partner at KPMG who conducted the study and heads KPMG's automotive practice) forecasts it will fall to 43 percent by 2040. That's thanks, in part, to the growing popularity of ride-share [e.g., Uber] companies.
The report is not centered on declining auto ownership, however. It is about the changing auto marketplace, and how auto manufacturers need to be innovative to survive. KPMG's press release states, "In its latest whitepaper, “Me, My Car, My Life [PDF],” KPMG’s automotive practice suggests that the era of ubiquitous connectivity - the moment when you, your car and your life are one - has arrived."
Greg Gardner of the Detroit Free Press adds to the dialogue on the future of car ownership by writing about a related, if conflicting talk given by Ford Motor Co. executive chairman Bill Ford in Dubai on Nov. 19.
Where the KPMG study and Ford diverged was on the role the traditional auto industry will play in solving the challenge of urban mobility.
Gardner indicates that whereas Ford sees the auto industry rising to the occasion to meet urban residents' mobility needs, Silberg foresees "displacement of the status quo." "We will see new players surge forth, some old players reinvent themselves and others totally left behind", said Silberg.
"What if autonomous driving could extend the driving life of the elderly?" Ford asked. "What if this technology could enable them to maintain the personal freedom that comes from mobility? Imagine how that could improve their quality of life, and reduce some of the dependency on caregivers."
"Silberg held firm to his projection that technology will deliver alternatives to individual vehicle ownership," writes Gardner.
"Owning a car is not the most rational economic decision," he said. "The average price of a car is around $31,000. The minute you drive it off the lot you lose 11% and, by the way, it sits idle 90% of the time."