How to Crowdfund a Bike Lane
Michael Anderson reports on a campaign by the Downtown Denver Partnership "to raise $36,000 online from corporate and individual donors to help pay for planning and design of a protected bike lane on Arapahoe Street."
Denver is following in the footsteps of Memphis, which crowdfunded $70,000 for a protected bike lane in 2013. Given the recent trend of crowdfunding campaigns to support bike infrastructure investments, Anderson cites a few key points about why the crowdsourcing model works for such projects. A sample of the key points:
- The lane being crowdfunded is relatively uncomplicated
- Crowdfunding is as much about creating a narrative as it is about raising money
- Organizers framed the campaign as a benefit for the whole city