Consummating the Marriage Between Bikes and Geeks
“'There’s a lot of tech geeks out there who are also bike geeks,' says Boulder-based Quick Left’s marketing manager Rachel Scott. She’s speaking from personal experience. The cycling culture at her software company is so ingrained that riding a bike is practically a job requirement," writes Moye.
"Quick Left’s hometown, Boulder, is one of the most bike-friendly towns in the U.S., with 300 miles of dedicated bikeways, and is second only to Silicon Valley for concentration of tech employees." And two other tech hotspots - Seattle and Chicago - recently battled over which city could build the best bike infrastructure to lure techies.
"Now Scott’s hoping to bridge the two worlds even more audience through the Bikes and Bytes Hackfest," explains Moye. "This event will challenge developers from all over Colorado to come up with bike-themed mobile or web applications in three hours or less."