Consummating the Marriage Between Bikes and Geeks

There may be something to the premise that bike amenities attract young technology professionals. Jayme Moye looks at one Boulder software company that's building on the natural affinity between the two subcultures with a bike-themed hackfest.
May 10, 2013, 7am PDT | Jonathan Nettler | @nettsj
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“'There’s a lot of tech geeks out there who are also bike geeks,' says Boulder-based Quick Left’s marketing manager Rachel Scott. She’s speaking from personal experience. The cycling culture at her software company is so ingrained that riding a bike is practically a job requirement," writes Moye.

"Quick Left’s hometown, Boulder, is one of the most bike-friendly towns in the U.S., with 300 miles of dedicated bikeways, and is second only to Silicon Valley for concentration of tech employees." And two other tech hotspots - Seattle and Chicago - recently battled over which city could build the best bike infrastructure to lure techies. 

"None of this is a coincidence, according to Scott, who feels that Quick Left is just one of many examples of the natural marriage between bikes and tech. 'Cyclists love data and techies love gear, and those people are often one in the same,' she says. 'Bikes and bytes, cogs and code, geeks and gear—it’s meant to be.'”

"Now Scott’s hoping to bridge the two worlds even more audience through the Bikes and Bytes Hackfest," explains Moye. "This event will challenge developers from all over Colorado to come up with bike-themed mobile or web applications in three hours or less."

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Published on Thursday, May 9, 2013 in People for Bikes
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