Emily Badger explores the art of environmental graphic design, or wayfinding, and what it takes to strike the right balance between intuitive navigation and individual discovery.
Badger makes a distinction between intuitive older European cities and complex contemporary cities that require guidance to navigate, and the often subconscious ways in which wayfinding should operate on the latter.
"Architectural signage and wayfinding isn't about building a nicely designed sign," says Sue Labouvie, one such expert whom we tapped to explain the science of helping us find our way in the city. "It's about the information content and the analysis of the space or place that you're trying to move people through, and coming up with a strategy of how you make this big complex thing simple and understandable to the user."
Read the full story: The Surprisingly Complex Art of Urban Wayfinding
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City of Rosemead
Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
University of Michigan School for Environment and Sustainability (SEAS)
Hunter College, City University of New York (CUNY)
The Architects Foundation
City of Cambridge
Montrose County
The Pocatello Development Authority