L.A Billboard Policy 'Worst in Nation'

Kevin Fry, president of Scenic America, explains the threat to the urban fabric posed by lax billboard policies. He also explains how cities can avoid L.A.'s problems enforcing outdoor advertising codes.

2 minute read

December 2, 2008, 12:00 PM PST

By James Brasuell @CasualBrasuell


The aritcles features an interview with Scenic America President Kevin Fry:

"The city of Los Angeles has surrendered its built environment to advertising and sign companies. That's a terrible tragedy for L.A. and the whole country, because what's playing out in L.A. is happening on a smaller scale in other places."

"Los Angeles probably has the worst billboard problem in the country. No one knows exactly how many billboards there are in L.A. because the industry has prevented the city from counting them, which was the source of a series of lawsuits that were settled a couple of years ago. There is a minimum of 10,000 to 11,000 billboards in the city, of which probably a minimum of one-third are illegal."

"The billboard industry has been extremely cleaver in offering to public officials, for example, some kind of trade or revenue sharing for things like parks or public amenities in exchange for rights to put up a billboard on or near public property. By doing that you do a couple of things. One, you weaken your overall ability to control signs in other places where you purportedly don't want them. Exceptions make it very difficult to enforce a law. The industry is very clever in that they have encouraged cities to carve out exceptions to the law. When the city then tries to enforce the law in other places, they are sued based on the inconsistent enforcement of the law. The city finds itself in a trap."

Thanks to James Brasuell

Tuesday, November 25, 2008 in The Planning Report

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

6 hours ago - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

SMall backyard cottage ADU in San Diego, California.

San Diego Votes to Rein in “Towering” ADUs

City council voted to limit the number of units in accessory buildings to six — after confronting backyard developments of up to 100 units behind a single family home.

6 hours ago - NBC San Diego

Large tower under construction with crane with American and Texas flags in downtown Austin, Texas against sunset sky.

Texas Legislature’s Surprising Pro-Housing Swing

Smaller homes on smaller lots, office to apartment conversions, and 40% less say for NIMBYs, vote state lawmakers.

7 hours ago - The Texas Tribune

Red brick five-story multifamily housing building in Edmonton, Alberta, Canada.

Even Edmonton Wants Single Staircase Buildings

Canada's second most affordable major city joins those angling to nix the requirement for two staircases in multi-family buildings.

June 18 - Canadian Broadcasting Corporation (CBC)