Booming Brooklyn Still Carries Bad Retail Reputation

Despite a recent renaissance, the borough struggles to overcome a negative perception among big retailers.
July 20, 2004, 5am PDT | Jeffrey Goodman
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Although the most-populous borough, many experts believe Brooklyn is significantly "under-stored" as national chains, familiar with suburban settings, have shied away from the area's density and reputation for crime. This perception - based on outdated ideas about race and socio-economic status - has proven difficult for local leaders to change despite rapid gentrification. Big-box retailers, rather than adapt their sprawling single-story buildings to fit the denser neighborhoods, simply pass on the opportunity. With the opening of the Atlantic Terminal mall, a new era of Brooklyn retail begins.

Thanks to Jeffrey Goodman

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Published on Monday, July 19, 2004 in Newsday
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