Treating Self-Driving Cars Like Student Drivers

Eschewing glamor, Drive.ai's self-driving vehicles use bright coloring, insignia, and LED messages to facilitate better interactions with humans on the road.

1 minute read

August 21, 2018, 8:00 AM PDT

By Philip Rojc @PhilipRojc


Student Driver

Pacific Southwest Region USFWS / Flickr

Like student drivers operating vehicles advertising that fact, autonomous cars are still learning the fine art of urban navigation. The company Drive.ai recognizes that in its design choices for a ride-hailing pilot currently ongoing in Frisco, Texas. 

"The vehicles, modified Nissan NV200s, are certainly the loudest, brightest, and unabashedly dorkiest self-driving cars on the road today," writes Andrew J. Hawkins. Far from sleek, they're designed to alert other road users in no uncertain terms that they're sharing space with a self-driver.

LED screens on the vehicle's exterior provide information on the vehicle's status. Hawkins writes, "when the cars are on ride-hailing trips or on their way to a pickup, the screens will display messages that convey the vehicle's intent to pedestrians and other vehicles on the road. [...] It's intended to replace the gestures or verbal communication often used by human drivers to communicate their intentions." The hope is to "rebuild trust" in autonomous cars after recent incidents.

Monday, July 30, 2018 in The Verge

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 4, 2025 - Diana Ionescu

White and yellow DART light rail train in Dallas, Texas with brick building in background.

DARTSpace Platform Streamlines Dallas TOD Application Process

The Dallas transit agency hopes a shorter permitting timeline will boost transit-oriented development around rail stations.

May 28, 2025 - Mass Transit

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Worker in hard hat stands in front of oil pipeline under construction with yellow heavy equipment.

Supreme Court Ruling in Pipeline Case Guts Federal Environmental Law

The decision limits the scope of a federal law that mandates extensive environmental impact reviews of energy, infrastructure, and transportation projects.

3 hours ago - NPR

White, yellow, and blue Dallas Streetcar at station in downtown Dallas, Texas.

Texas State Bills to Defund Dallas Transit Die

DART would have seen a 30% service cut, $230M annual losses had the bills survived.

4 hours ago - Plano Star Courier

Collage of three photos of Team England cricket players taking green Lime bike share bikes to a game.

Bikeshare for the Win: Team Pedals to London Cricket Match, Beats Rivals Stuck in Traffic

While their opponents sat in gridlock, England's national cricket team hopped Lime bikes, riding to a 3-0 victory.

5 hours ago - The Straits Times

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.