Opinion: Why ‘Starter’ Homes and Cars are Both Disappearing

How lower-income consumers are being priced out of accessible options.

2 minute read

October 23, 2023, 8:00 AM PDT

By Diana Ionescu @aworkoffiction


Blue small sedan in driveway of ranch-style one-story home with light green walls and dark brown garage door and trim.

fallesen / Adobe Stock

Looking at recent trends in vehicle prices, Addison Del Mastro, in an article for Discourse, writes that “Much like the starter home, the starter car is on its way out.”

Del Mastro argues that “car prices are not just being driven up by scarcity, labor issues or other economic disruptions. They’re also escalating because of the removal of smaller—and less profitable—cars from manufacturers’ product lines.” In other words, Americans have less and less access to small, efficient cars, even if they want them. “For example, the Chevrolet Sonic and the Toyota Yaris were discontinued in 2020; the Hyundai Accent was discontinued in 2022; the Ford Fiesta, and now the Mitsubishi Mirage, have been discontinued in 2023.”

Comparing this decrease in access to small, affordable cars to the same phenomenon in the housing market, where affordable ‘starter homes’ are now nearly extinct, Del Mastro writes that “There’s no single explanation for this. Is it corporate greed or the unforeseen consequences of regulation? Maybe both.”

In the case of housing, zoning and other regulations have effectively criminalized some of the most affordable forms of housing such as apartments above businesses or accessory dwelling units (ADUs). “This is not exactly analogous to the starter car, but the result is the same. Automakers make more money selling larger cars, and regulations—safety regulations, but particularly the loophole by which SUVs escape higher fuel efficiency standards—skew the incentives even further toward large cars.”

While living in a walkable city with an excellent transit system may be a goal for many people, current conditions mean some people still need to drive. “[L]ife is hard, and there’s no reason for red tape and poorly crafted regulations to make it harder.” In Del Mastro’s opinion, “‘Deregulation’ is a dry and unsatisfying way of putting the answer, but it is nonetheless true that if we made it easier to deliver these bottom-rung products to market—by reforming zoning, for instance, or closing the SUV fuel-efficiency loophole—more people would do just that.”

Monday, October 9, 2023 in Discourse Magazine

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Man in teal shirt opening door to white microtransit shuttle with cactus graphics and making inviting gesture toward the camera.

Albuquerque’s Microtransit: A Planner’s Answer to Food Access Gaps

New microtransit vans in Albuquerque aim to close food access gaps by linking low-income areas to grocery stores, cutting travel times by 30 percent and offering planners a scalable model for equity-focused transit.

June 13 - U.S. Department Of Transportation

Group of people at table set ouf with picnic food on street during a neighborhood block party.

This City Will Pay You to Meet Your Neighbors

A North Kansas City grant program offers up to $400 for residents to throw neighborhood block parties.

June 13 - The Kansas City Star

Crowd gathered with protest signs on April 5, 2025 on steps of Minnesota state capitol protesting Trump cuts to social security and other federal programs.

Commentary: Our Silence Will Not Protect Us

Keeping our heads down and our language inoffensive is not the right response to the times we’re in. Solidarity and courage is.

June 13 - Shelterforce Magazine