A Tipping Point in the Geography of the Creative Class?

The geography of talent is changing. Richard Florida takes a closer look at where the creative class is moving as a result of the housing affordability crisis in many of the largest and most famous cities in the country.

2 minute read

July 16, 2019, 6:00 AM PDT

By James Brasuell @CasualBrasuell


Co-Working Office

everything possible / Shutterstock

Richard Florida maps the "rise of the rest" that is taking shape in cities outside of superstar cities all over the country, the "result of both increasingly unaffordable housing in established hubs and the improvement of the economies in less-established hubs."

According Florida's analysis of the term he made famous, the "creative class" is spreading around the country. The article illustrates the trend with a series of maps and infographics. Florida worked with Todd Gabe, an economist at the University of Maine, to track the growth of the creative class overall and across U.S. metros from 2005 to 2017, using data from the U.S. Census American Community Survey (ACS).

In the years that passed from that period, the creative class grew substantially in leading cities, and the rankings of cities with the largest share also changed substantially. In 2017, San Jose has the largest share of creative class, followed by D.C. and San Francisco, explains Florida.

Between 2005 and 2017, Denver and Philadelphia joined the top ten, but a lot of other stories of growth can be told. "A number of Rustbelt and Sunbelt metros which have previously lagged now show robust growth," according to Florida. "Salt Lake City posted the fastest growth, with Pittsburgh and Cincinnati next in line. Las Vegas, which had the smallest creative class share of large metros in 2005, also saw significant growth."

The article also lists the cities where growth of the creative class was slowest over that period.

Tuesday, July 9, 2019 in CityLab

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

October 28, 2026 - Zachary Whalen

A car drives through a puddle, making a large splash. Rain pours down.

California plans to bury El Niño’s downpour

If the state plays its cards right, it may be able to store a billion acre-feet of El Niño’s water in aquifers.

October 28, 2026 - Grist

Lake Powell with much of the water evaporated.

Desperate measures: Advocates weigh draining Lake Powell to fill Colorado River

Draining the reservoir could reduce evaporation losses by a couple hundred thousand acre-feet.

October 30, 2026 - Yale Environment 360

Mamdani behind a microphone, in front of a snowbank

Mamdani’s pied-à-terre tax survives legal challenge

A panel of judges found that the plaintiffs failed to demonstrate injury as a result of New York City's implementation of the tax.

November 6 - CNN

A road in north eastern Nebraska with power lines on either side, and grassy fields.

Eastern Nebraska is running out of electricity

Data centers and electrification are straining eastern Nebraska’s grid, throttling economic development.

November 6 - Grist

People board a bus in Seattle.

Seattle passes record-breaking transit services expansion

Proposition 1 will double the city’s transit tax to add 95,000 more bus trips and preserve 180,000 bus trips annually.

November 6 - KOMO News

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.