Why Can't Public Transit Get a Role on the Silver Screen?

Or even Netflix, for that matter.

February 16, 2018, 9:00 AM PST

By James Brasuell @CasualBrasuell

MARTA Interrupting Bus

This seems like the only way a bus can get some camera time. | Courtney / Flickr

An article by Jenna Fortunati digs into the lack of transit trips movies and television shows—you're far more likely to see wealthy people driving in cars as a plot device or even less wealthy people choosing a taxi ride over a subway trip.

"What gives? Cars aren’t the only way – or the best way – to get around, especially in cities," writes Fortunati. "And even though things are starting to change, TV shows and movies are overwhelmingly car-centric, just like our culture. So why does Hollywood insist that the car is king?"

The answer to that question, according to Fortunati, is one part the difficulty of filming on transit and a second part product placement. "Product placement is no laughing matter, and car manufacturers are the field’s deft masters," writes Fortunati. "With almost half of millennials opting out of traditional TV in favor of streaming, product placement within a TV show itself is becoming more viable than commercials."

For more information on the difficulties of filming, which go far beyond the obvious, click through to the source article.

Wednesday, February 14, 2018 in Mobility Lab

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