Wisconsin Ad Campaign Ridicules Illinois to Attract Millennials

A critique of the "Wisconsin: It's more you" ad campaign serves as a lesson for anyone who throws the word Millennial around like a magic talisman.
January 13, 2018, 7am PST | James Brasuell | @CasualBrasuell
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Lissandra Melo

John Kass writes a critique of the new "Wisconsin: It's more you" ad campaign that produces the following scathing assessment: "It’s an old guy’s view of what millennials want."

Kass is sharing the viewpoint of a Millennial he "Subsidizes," but the takeaway from this ad campaign is broadly applicable: "Not to get too serious about this, but millennials love to mock serious or semi-serious ads. They really mock geezers who use the term millennial."

There are also more lessons to be shared, which Kass does with no shortage of sympathy for those on the receiving end of the current generational conflict driving economic development strategies of states like Wisconsin and Illinois.

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Published on Thursday, January 11, 2018 in Chicago Tribune
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