Marketing

London Ride Hailing

Uber Lays Off 400 Employees

The massive layoffs represent one-third of Uber's global marketing team.

July 30, 2019 - Quartz

Alliance, Nebraska

'Nebraska: It’s not for everyone.'

Nebraska has a new tourism campaign, and it's unlikely to be unequivocally popular.

October 19, 2018 - Associated Press via USA Today

Wayne County Main Street

Keeping Downtown Main Streets Full

Oakland County, Michigan has announced an initiative to attract and retain retail businesses.

September 25, 2018 - Crain's Detroit Business

Vancouver transit

Communicating Transit Benefits: We Can Do Better

Planners can do a better job communicating the benefits of high quality public transit and transit-oriented development. We can learn from marketing professionals—it's time to channel Don Draper.

March 19, 2015 - Todd Litman

Businesses Band Together to Rebrand Their Block

It's just one block, but a block disrupted by changes happening just a quarter-mile away. So these businesses came together to rebrand their street and bring customers back.

March 13, 2015 - Elevation DC

New Book Delivers Lessons for Utilizing New Media

Are your marketing strategies in need of a "New Media" refresh? Steve Mouzon's new e-book, New Media for Designers + Builders gets two thumbs up from Susan Henderson and Hazel Borys.

September 29, 2013 - PlaceShakers

On the Ethos of City Branding: Or, Trying versus Being

As Cleveland takes on yet another effort in "rebranding", Richey Piiparinen looks at past schemes and finds it's better to keep it real.

February 16, 2012 - Rust Wire

Folding Bikes Gain Popularity in Brazil

Maria Fernanda Cavalcanti, a resident of Brazil, writes that folding bicycles "...have been catching the attention of urban cyclists everywhere."

December 14, 2011 - TheCityFix.com

Marketing Cities as Products in China

City development has become a close cousin to product sales in China, where developers are finding new ways to market their services as suites of urban products.

June 18, 2011 - Ad Age

New Zealand's Hillside Sign Idea Irks Hollywood

The city of Wellington, an emerging center for filmmaking in New Zealand, is considering a plans to build a hillside sign with the word "Wellywood" -- an homage to the famous "Hollywood" sign. Hollywood is not flattered.

May 27, 2011 - Los Angeles Times

Risks in City Marketing

Grist's Sarah Goodyear takes a look at a Superbowl TV commercial's focus on Detroit, and how selling a city can either work or fail.

February 12, 2011 - Grist

City Branding Can't Be Lipstick on a Pig

PlaceMaker Scott Doyon says that for cities -- maybe more than any other organization -- branding is about who you really are, and what what you really do, not a meaningless slogan or logo.

November 7, 2010 - PlaceShakers

Green Branding 101 for Cities

Marc Stoiber offers suggestions for bolstering a city's green image by looking at several cities across the globe that have found success at marketing their own sustainable urbanism programs and initiatives.

October 26, 2010 - GreenBiz

Trying to Fit In With the Cool Kids

This post from The Urbanophile explores the world of city branding, and argues that some cities are making the mistake of ignoring their own assets and focusing on trying to embrace the successful assets of others.

May 17, 2010 - The Urbanophile

Cities Take Reins in Census Marketing

While it's typically states and the federal government that spend most of the money on marketing the decennial census, cities have been taking the lead in 2010.

March 11, 2010 - Governing

Is Marketing the Key to Transit Success?

Los Angeles County's transit agency has increased its marketing efforts in recent years. This piece from The City Fix suggests the push has been an effective tool and that other transit agencies should take note.

December 11, 2009 - The City Fix

Marketing the Bus

Not until this month did a bus pass ever make its way into my wallet.

July 15, 2008 - Josh Stephens

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.

Top Books

An annual review of books related to planning.

Top Schools

The definitive ranking of graduate planning programs.

100 Most Influential Urbanists

The who's who of urbanism, according to Planetizen readers.

Urban Planning Creators You Should Know

A short list of voices on social, video, and podcasting platforms.