Marketing
Uber Lays Off 400 Employees
The massive layoffs represent one-third of Uber's global marketing team.
'Nebraska: It’s not for everyone.'
Nebraska has a new tourism campaign, and it's unlikely to be unequivocally popular.
Keeping Downtown Main Streets Full
Oakland County, Michigan has announced an initiative to attract and retain retail businesses.
Communicating Transit Benefits: We Can Do Better
Planners can do a better job communicating the benefits of high quality public transit and transit-oriented development. We can learn from marketing professionals—it's time to channel Don Draper.
Businesses Band Together to Rebrand Their Block
It's just one block, but a block disrupted by changes happening just a quarter-mile away. So these businesses came together to rebrand their street and bring customers back.
New Book Delivers Lessons for Utilizing New Media
Are your marketing strategies in need of a "New Media" refresh? Steve Mouzon's new e-book, New Media for Designers + Builders gets two thumbs up from Susan Henderson and Hazel Borys.
On the Ethos of City Branding: Or, Trying versus Being
As Cleveland takes on yet another effort in "rebranding", Richey Piiparinen looks at past schemes and finds it's better to keep it real.
Folding Bikes Gain Popularity in Brazil
Maria Fernanda Cavalcanti, a resident of Brazil, writes that folding bicycles "...have been catching the attention of urban cyclists everywhere."
Marketing Cities as Products in China
City development has become a close cousin to product sales in China, where developers are finding new ways to market their services as suites of urban products.
New Zealand's Hillside Sign Idea Irks Hollywood
The city of Wellington, an emerging center for filmmaking in New Zealand, is considering a plans to build a hillside sign with the word "Wellywood" -- an homage to the famous "Hollywood" sign. Hollywood is not flattered.
Risks in City Marketing
Grist's Sarah Goodyear takes a look at a Superbowl TV commercial's focus on Detroit, and how selling a city can either work or fail.
City Branding Can't Be Lipstick on a Pig
PlaceMaker Scott Doyon says that for cities -- maybe more than any other organization -- branding is about who you really are, and what what you really do, not a meaningless slogan or logo.
Green Branding 101 for Cities
Marc Stoiber offers suggestions for bolstering a city's green image by looking at several cities across the globe that have found success at marketing their own sustainable urbanism programs and initiatives.
Trying to Fit In With the Cool Kids
This post from The Urbanophile explores the world of city branding, and argues that some cities are making the mistake of ignoring their own assets and focusing on trying to embrace the successful assets of others.
Cities Take Reins in Census Marketing
While it's typically states and the federal government that spend most of the money on marketing the decennial census, cities have been taking the lead in 2010.
Is Marketing the Key to Transit Success?
Los Angeles County's transit agency has increased its marketing efforts in recent years. This piece from The City Fix suggests the push has been an effective tool and that other transit agencies should take note.
Marketing the Bus
Not until this month did a bus pass ever make its way into my wallet.
FREE Course: Walkable City 1: Why Walkability?
After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.
Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold
The course focuses on the opportunities and imperatives that shape reinvention of mall sites.
City of Thousand Oaks
City of Wisconsin Rapids
Harvard University Graduate School of Design
The Architects Foundation
University of Cincinnati Online
Northern Illinois Transit Authority (NITA)
The Pocatello Development Authority
The Urban Renewal Agency of the City of Pocatello
