New Book Delivers Lessons for Utilizing New Media
"This groovy user-intensive e-book is a road map for revising the marketing efforts of the design and construction community. The premise: Tired marketing budgets are antiquated and out of step with a post-recession world where values have shifted towards authenticity and frugality. The book is a how-to manual to jump start design-related social media savvy. It’s not just about starting a conversation and sharing ideas with your potential customers, but also about learning from the collective design community voice. Not for the love of the contract, but for the love of the conversation."
"The goal is to engage, share wisdom and tools, and generally become accessible to the larger community. Steve shows how the “share” can go in both directions as he showcases many thought leaders in the design and construction world, as well as in the social media arena. This includes numerous resources for the larger issues of blogging and websites to the smallest details of publishing, video and image collections."
Susan Henderson and Hazel Borys go on to review key elements of the book, and give it two thumbs up with a hearty recommendation for the design and construction industry.