Are your marketing strategies in need of a "New Media" refresh? Steve Mouzon's new e-book, New Media for Designers + Builders gets two thumbs up from Susan Henderson and Hazel Borys.
"This groovy user-intensive e-book is a road map for revising the marketing efforts of the design and construction community. The premise: Tired marketing budgets are antiquated and out of step with a post-recession world where values have shifted towards authenticity and frugality. The book is a how-to manual to jump start design-related social media savvy. It’s not just about starting a conversation and sharing ideas with your potential customers, but also about learning from the collective design community voice. Not for the love of the contract, but for the love of the conversation."
"The goal is to engage, share wisdom and tools, and generally become accessible to the larger community. Steve shows how the “share” can go in both directions as he showcases many thought leaders in the design and construction world, as well as in the social media arena. This includes numerous resources for the larger issues of blogging and websites to the smallest details of publishing, video and image collections."
Susan Henderson and Hazel Borys go on to review key elements of the book, and give it two thumbs up with a hearty recommendation for the design and construction industry.
FULL STORY: New Media for Designers + Builders
Uber Lays Off 400 Employees
The massive layoffs represent one-third of Uber's global marketing team.
'Nebraska: It’s not for everyone.'
Nebraska has a new tourism campaign, and it's unlikely to be unequivocally popular.
Keeping Downtown Main Streets Full
Oakland County, Michigan has announced an initiative to attract and retain retail businesses.
Depopulation Patterns Get Weird
A recent ranking of “declining” cities heavily features some of the most expensive cities in the country — including New York City and a half-dozen in the San Francisco Bay Area.
California Exodus: Population Drops Below 39 Million
Never mind the 40 million that demographers predicted the Golden State would reach by 2018. The state's population dipped below 39 million to 38.965 million last July, according to Census data released in March, the lowest since 2015.
Chicago to Turn High-Rise Offices into Housing
Four commercial buildings in the Chicago Loop have been approved for redevelopment into housing in a bid to revitalize the city’s downtown post-pandemic.
How California Transit Agencies are Addressing Rider Harassment
Safety and harassment are commonly cited reasons passengers, particularly women and girls, avoid public transit.
Significant Investments Needed to Protect LA County Residents From Climate Hazards
A new study estimates that LA County must invest billions of dollars before 2040 to protect residents from extreme heat, increasing precipitation, worsening wildfires, rising sea levels, and climate-induced public health threats.
Federal Rule Raises Cost for Oil and Gas Extraction on Public Lands
An update to federal regulations raises minimum bonding to limit orphaned wells and ensure cleanup costs are covered — but it still may not be enough to mitigate the damages caused by oil and gas drilling.
City of Costa Mesa
Licking County
Barrett Planning Group LLC
HUD's Office of Policy Development and Research
Mpact Transit + Community
HUD's Office of Policy Development and Research
City of Universal City TX
ULI Northwest Arkansas
Town of Zionsville
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
