Marc Stoiber offers suggestions for bolstering a city's green image by looking at several cities across the globe that have found success at marketing their own sustainable urbanism programs and initiatives.
Although the word sustainability is somewhat ubiquitous in the planning vocabulary of cities these days, certain places seem to come up again and again as beacons of successful green urbanism. There are, of course, the usual suspects: Portland, Curitiba, Vancouver, and many Scandinavian cities such as Copenhagen. Why are some cities so successful at branding themselves as eco-visionaries while the green reputations of others never seem to rise to the forefront of public consciousness?
According to Marc Stoiber, green branding efforts in many cities have thus far been sporadic and unimpressive. Stoiber concludes that the secret to successful green branding is "bold marketing as much as visionary infrastructure," and offers three takeaway points as recommendations for those wishing to improve their reputation as leaders in the realm of sustainability.
FULL STORY: How Cities Can Crack the Code to Successful Green Branding
On the Ethos of City Branding: Or, Trying versus Being
As Cleveland takes on yet another effort in "rebranding", Richey Piiparinen looks at past schemes and finds it's better to keep it real.
Opinion: Enhancing Inclusive Development: The Crucial Role of the Creative Class in Urban Planning
How bringing local artists into the development process can foster more vibrant, equitable neighborhoods.
Does Branding Play a Role in Redevelopment?
One Denver neighborhood’s massive redevelopment project includes a branding element. Is it necessary?
Montreal Mall to Become 6,000 Housing Units
Place Versailles will be transformed into a mixed-use complex over the next 25 years.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
DARTSpace Platform Streamlines Dallas TOD Application Process
The Dallas transit agency hopes a shorter permitting timeline will boost transit-oriented development around rail stations.
Interactive Map Reveals America's “Shade Deserts”
Launched by UCLA and American Forests to combat heat-related deaths, the tool maps the shade infrastructure for over 360 U.S. cities.
Bicycles and Books — In Sacramento, Libraries Now Offer Both
Adult library card holders can check out e-bikes and e-trikes for up to one week.
Colorado Landfills Emit as Much Pollution as 1M Cars
Landfills are the third-largest source of methane pollution in Colorado, after agriculture and fossil fuel extraction.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
City of Mt Shasta
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
US High Speed Rail Association
City of Camden Redevelopment Agency
Municipality of Princeton (NJ)