Friday Funny: Chattanooga Says it's 'Literally Perfect'

City branding got jokes.
April 14, 2017, 5am PDT | James Brasuell | @CasualBrasuell
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Zack Frank

"Hark, a rare entry in the canon of decent city-branding efforts!"

So writes Laura Bliss to share the news of the city of Chattanooga's new branding campaign that touts its city's benefits with its tongue firmly planted in its cheek. It's new branding campaign is literally titled "Literally Perfect."

"It’s PR that’s better than it ought to be, and it might have something to teach other cities scratching about for a tagline," writes Bliss, who has more background and shares more of the jokes in the article. For now, however, here's a sample that touts the city's business-friendly Internet infrastructure while deploying the probably-not-technical term "metric butt ton."

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Published on Wednesday, April 12, 2017 in CityLab
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